presents

Monitoring, Engaging and Monetizing Customers

Retention & Reactivation Program

Social Media forYour Gaming Business

Nearly

1 in every 5 minutes spent online is now spent on social networking sites

Do you have a real social media strategy? Does it produce results?

The Benefits of Social Media Marketing(SME 2012)

Do you know how many times a gaming operator can be mentioned in social media channels over 30 days?

This operator has been mentioned 15,658 times in the past 30 days across various social media channels. (Actual operator data gathered from our social media monitoring dashboard)

When you know where your audience is talking, it becomes much easier to create a strategy to engage them and build a successful retention and reactivation program.

Where is the discussion about this operator taking place?

This chart represents the sentiment for all comments regarding this operator across social media for a 30 day period. How are you managing your negative comments? How are you incentivizing the positive comments?

Do you know how many people are talking positively or negatively about your brand? For this operator, 29.4% of the posts are negative.

When we know the channels that are being used to comment, we are better positioned to focus our efforts on those that can generate the highest ROI, and spend less time on those that are less relevant.

Now we know how many positive and negative comments have been made but exactly which channels are they coming from?

More specifically, what regions are these posts coming from?

Knowing the geographic source of the negative comments, or even the positive comments, helps us to develop a geo-specific social media strategy.(Note: individuals that do not specify a location will default to US where the channel is US based i.e. Twitter or Facebook)

Knowing when the conversation is taking place across all social media helps us understand when chatter is active, at what points to create time sensitive promotions, and know when to commit resources to our social media engagement

When is the conversation about this operator taking place?

Or, more specifically, when is the conversation taking place across a particular social media channel such as Twitter?

Knowing the specifics surrounding the exact times chatter is occurring through a specific social media channel further helps us create and execute our engagement, retention and reactivation strategy

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The Business Challenge

The SocialConnX Social Media Solution

If you want to retain and reactivate your players, you can:A) Wait for them to contact you directly with their issuesB) Wait until you hear about complaints from outside sources at which point you've probably lost players to the competitionC) Partner with SocialConnX and start engaging your customers immediately with our “SmartEngagement SystemTM”

If you chose "C", you've taken the first step to dramatically improving customer service and response time thereby making sure that your players stay with your brand

SocialConnX delivers results when it comes to finding customers, retaining and

reactivating them, and driving revenues with social media

What is the SocialConnX SmartEngagement SystemTM

• We custom-design a campaign around the players you want to reach

• Our engagement API “listens” to all publicly available information on Facebook, Twitter, blogs, chats, forums, YouTube, Flickr, Pinterest, micro sites and millions of other social media websites and posts

• We pull in the data when people talk about your brand, your business, your industry or any related terms and phrases that you want to monitor

• We target and filter so that we find the players you want to reach

• We engage them through captivating online posts, discussions, offers, direct messages and other methods with our SmartPostTM System

• We drive players to your site, build brand reputation, retain and reactivate players

Are you making money with social media?

You should be...

What can the SocialConnX SmartEngagement SystemTM do for Your

Gaming Company?

• Increase revenues• Increase traffic• Increase visitors• Retain players• Manage customer

service• Resolve customer issues• Reactivate players• Find new revenue

streams• Build your following• Enhance your brand• Reach new customers• Build your social

community• Target / expand markets• Manage social identity• Monitor your

competition• Monitor industry chatter

What channels does the SocialConnX

SmartEngagement SystemTM Monitor as Part of Your Social

Media Program?

• Blogs (over 150 million)• Blog aggregators• Message Boards, Review Sites and

Forums (over 25,000)• Videos (we search title, tag and

description) - over 450 sites monitored

• Flikr (we search title, tag and description)

• Mainstream Media (over 25,000 sites monitored)

• Micromedia (Twitter, Friendfeed)• Voting / Bookmarking sites

(Delicious, Digg, Reddit, Facebook likes)

• Facebook Discussion Groups• LinkedIn Answers• Google Buzz

Our Social Media strategy is built around the audience generated from the search results in these channels

How Do We Do It?

Establish Goals

Listen

Choose Channels

Engage & Monetize, Retain and Reactivate

Analyze & Optimize

We listen to what's being said about your business, your brand, your industry and your competition in the social world

We identify and choose the social channels where players are talking

We analyze and optimize results and build new programs designed to address player needs

We work with you and establish the goals of your social media program

How does the SocialConnX SmartEngagement SystemTM drive customers and revenues to your business?

We engage them with our SmartEngagement SystemTM and drive new players to your business while retaining and reactivating existing players

Reputation Management What is Your

Brand Worth???

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How does SocialConnX protect your brand image online?

The foundation of Online Reputation Management is found in content control. Beyond simply suppressing negative content, the creation of unique, authoritative information will differentiate your business from the competition, but more importantly, will position you organically at the top of searches. The ability to control online information will be the cornerstone for virtually every 21st century business.

• Obscure personal information from search results• Prevent negative posts, comments, blogs, articles and forums from ranking for your

targeted keywords• Control search engine results for your targeted keywords• Inoculate against and suppress defamatory posts• Monitor for potential attacks on social media channels and search engines like Google,

Yahoo and Bing• Optimize Google Auto complete results• Build positive, authoritative content

Office: (800) 607-4550

Direct: (302) 525-8209

Stephen Padveen Certified Inbound Marketer SocialConnX

To find out how SocialConnX can create a highly successful social media program designed to acquire, convert, retain and reactivate your

players, please contact us today

Social Media for

Monitoring, Engaging and Monetizing Customers

Retention & Reactivation Program

steve@socialconnx.com

Your Gaming Business