Social woo master slides
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Social Woo matches you with dates that are recommended by friends. Once matched, you can woo them with romantic gifts. What fun!
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Tech Woo
Finance Woo Strategy Woo
Operations Woo
Chief Woo
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Emma Karkar Chief Executive Officer Background: MS Integrated Marketing (NYU) | Bachelor of Business (Monash University)
Duties: Leading the development and execution of the Company’s strategy Day-to-day management decisions and for implementing the Company’s short- and long-term plans
Daniel Sun Chief Technology Officer Background: Founder and Director Sun Studios
Duties: Overseeing the development of the Company’s mobile application and related technologies
Norbert Ngethe Chief Operating Officer Background: JD/MBA (Chicago) | M&A Attorney (New York) | Start-Up and Ideation Consultant
Duties: Overall operational responsibility for the Company Prioritizing customer, employee and organizational requirements and driving performance measures for the Company
Ruaraidh Campbell Financial Advisor Background: Head of Analytics and Risk Team, Summit Rock Advisors | BA (Virginia)
Duties: Providing advice on the financial risks facing the business, as well as input into the financial reporting process
Nadia Karkar Strategy Advisor Background: CEO, Kay & Burton | M&A Attorney (New York) | MBA (Chicago) | JD (Melbourne)
Duties: An independent source of information on strategic issues or risks confronting the business Monitor performance and suggest ways in which the business could be improved
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“Companies in this industry provide services allowing users to meet with other users
with the intention of pursuing romantic relationships.”
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����������������Will lead to higher expenses
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���������������Direct correlation to online dating
���������������Will lead to more spending
���������Will lead to more demand for dating services
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2013 2014 2015 2016 2017 2018
PROJECTED REVENUE
4.9%
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Other 7.8%
Single Events 8.3%
Mobile Dating 12.4%
Matchmakers 15.2%
Online Dating 56.3%
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Easily accessible, convenient and user friendly
Quickly adapt to new technology
Good reputation and positive recommendation
Effective marketing and advertising strategy
Develop niche markets with high growth rates
BARRIERS TO ENTRY LEVEL
Capital Intensity Low
Life Cycle Stage Growth
Concentration Medium
Technology Change Medium
Regulation & Policy Medium
Competition High
Industry Assistance None
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Great Expectations 4.1%
Spark Networks 3.1%
Zoosk 2.9% POF 1.0%
First Media Group 2.1%
$584.5 m
$290 m
$85 m
$65 m
$60 m
$45 m
$21 m
2005 2013
1. Match.com 29% 1. Match.com 45%
2. Yahoo! Personals 21% 2. eHarmony 23%
3. eHarmony 11% 3. Plenty of Fish 17%
4. MySpace 7% 4. OK Cupid 15%
5. Adult Friend Finder 4% 5. Christian Mingle (tie) 2%
5. Zoosk (tie) 2%
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SUBSCRIBERS PROCESS
!
1.7 million!
PROFILE
QUESTIONNAIRE
FEES
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$16.99LONG
POPULAR BRANDS RANKING MONTHLY VISITS MONTHLY METHODOLOGY
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Undisclosed
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900,000
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7 million
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15 million
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$59.95
Free
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Free
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$29.95
ONE
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PROFILEFAST
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PROFILEQUESTIONS &
93 million
18 million
120 million
15 million
120 million
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Unique offering Established networks Well-rounded team
Multiple revenue streams !
Limited capital Few business contacts
Poor exposure Minimal experience
Lucrative market Fragmented competition
Unhappy customers Fake profiles
Fierce competition Poor traction
Technology changes Market disruption
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Strategy Benefit
Niche Target Market Rapid adoption; Utilize existing networks
Several product features Multiple avenues of user interaction; Better chance of user retention
Science of persuasion Genuine interaction
Elements of Persuasion Product Features
Likeability User profiles showcase beauty, brains, character and charisma
Consistency Social interaction allows users to know, trust and date others
Consensus Matchmaker feature allows consensus around potential dates
Authority Users interact with potential mates recommended by friends
Scarcity Features allows users to stand out from the crowd
Reciprocity Consistently reciprocate interest in others via gifts
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65+ years 4.5%
50 - 64 years 16.1%
30 - 49 years 35.2%
18 - 29 years 44.2%
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NOT MARRIED
DATE ONLINE
USE INTERNET
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AGE GROUP
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"11% of Adults between 25 - 34 use dating apps."
"In 2012, Match.com saw half its users log in with a mobile device and double-digit increases
in new members acquired via mobile."
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"In May 2013 almost 58% of those who accessed apps through their mobile devices visited a game app."
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"42% of Adults get married between 18 - 49."
"29 is the median age of marriage in the US"
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"19 million single adults in America use online dating services. Of these, 10% earn
over $75,000 per year.
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"5.3 million online daters have been contacted by someone in a way that made them feel harassed or
uncomfortable.
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JILL, 28 �
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���Jill is 28 years old and is about to graduate from NYU with an MBA
�� ���Jill has money from her previous career
and can afford a high-end lifestyle
A social butterfly, she enjoys going out on the town.
She is quite picky and doesn't want to settle for anyone but her soulmate.
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SIMON, 34 �
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���Simon is 34 years old and owns a
successful lending business.
�� ���He earns $150,000 p.a. and spends with the mentality that you "only live once".
He is obsessed with video games and loves making lewd jokes on social media.
A true romantic, he wants to find a woman to spoil and take home to his mum.
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Generate exposure by tweeting about Social Woo and announcing current promotions
Create a Facebook fan page which will provide relevant content and updates of our app
Build the Social Woo brand by using LinkedIn to create direct connections with editors and journalists.
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Achieve top App Store Rankings
Improve value proposition to increase conversions
Increase visibility of organic search results
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!We will enter into affiliate agreements with third parties,
which will promote Social Woo on their websites and pay as a fixed fee when visitors from their websites subscribe
to Social Woo (i.e., on a cost-per-acquisition basis)
Use of blogs such as Online Dating Insider and Evan Marc Katz is an inexpensive but incredibly
powerful way to create a "go viral" campaign !
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A teaser campaign will be launched to the database of interested users and will involve a series of EDMs
The website landing page will correspond to the teaser messages sent via EDM; visitors will be greeted with a tagline,
logo and a sign-up link prompt at the top of the page
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Strategy BenefitDigital Marketing Social Media Enable campaign to go viral Blog Useful for generating traffic Web Optimization SEO and ASO Discovery from organic search in App Store CRO Increase rate of conversionPublic Relations Press Release Create awareness among target audience Teaser Campaign Build database of interested users Local Community Angel Investors and Venture Capitalists Pitch to investors and receive feedback Incubators and Co-working spaces Test concept and product featuresEvents Conferences and Workshops Monitor industry trends and thought leaders Social Events Develop strong relationships with customersPartnerships Dating Events Company Share databse of customers Romantic Gifts Company Market to subscribers
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"For the majority of developers, app development is not financially rewarding as 67% earn less than $500 per application per month which is not sufficient to sustain them
or their business."
2015 2016 2017Graduate Students
# of Graduate Students in United States 1,700,000 1,700,000 1,700,000% of US Graduate Students who are single 50% 50% 50%# of US Graduate Students who are single 850,000 850,000 850,000
Young Professionals# of Single Adults in United States 50,000,000 50,000,000 50,000,000% of Single Adults who date online 38% 38% 38%# of Single Adults who date online 19,000,000 19,000,000 19,000,000% of Single Online Dating Adults who earn 75,000+ 10% 10% 10%# of Single Online Dating Adults who earn 75,000+ 1,900,000 1,900,000 1,900,000
Target Pool# of US Graduate Students who are single 850,000 850,000 850,000# of Single Online Dating Adults who earn 75,000+ 1,900,000 1,900,000 1,900,000
2,750,000 2,750,000 2,750,000% of Target Pool who will subscribe 0.5% 1% 2%
Customers 13,750 27,500 55,000
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2015 2016 2017
Pricing
Monthly Subscription (includes free gift) $ 40 $ 40 $ 40
Average Additional Gift Spend (monthly) $ 50 $ 50 $ 50
Video Chat (24 hours) $ 5 $ 5 $ 5
Conversion
% of Customers who Subscribe 100% 100% 100%
% of Customers who buy Additional Gifts 30% 30% 30%
% of Customers who pay for Video Chat 10% 10% 10%
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2015 2016 2017Cost of Goods
Subscription Gifts* (each) $ 24 $ 24 $ 24 $ 3,960,000 $ 7,920,000 $ 15,840,000
Additional Gifts* (each) $ 32 $ 32 $ 32 $ 1,584,000 $ 3,168,000 $ 6,336,000
Total $ 5,544,000 $ 11,088,000 $ 22,176,000 Cost of Services
App Store Commission 30% 30% 30%Subscription Gifts $ 1,980,000 $ 3,960,000 $ 7,920,000 Additional Gifts $ 742,500 $ 1,485,000 $ 2,970,000 Video Chat $ 24,750 $ 49,500 $ 99,000
Total $ 2,747,250 $ 5,494,500 $ 10,989,000 Product Development
Research $ 25,000 $ 25,000 $ 25,000 App Development $ 375,000 $ 175,000 $ 75,000
$ 400,000 $ 200,000 $ 100,000 Total COGS $ 8,691,250 $ 16,782,500 $ 33,265,000
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2015 2016 2017
Marketing
Advertising $ 100,000 $ 100,000 $ 100,000
SEO $ 50,000 $ 50,000 $ 50,000
Events $ 50,000 $ 50,000 $ 50,000
$ 200,000 $ 200,000 $ 200,000
Wages
CEO $ 50,000 $ 75,000 $ 100,000
CTO $ 50,000 $ 75,000 $ 100,000
Relationship Advisors (2) $ 50,000 $ 50,000 $ 50,000
Assistants (2) $ 50,000 $ 50,000 $ 50,000
$ 200,000 $ 250,000 $ 300,000
Total SG&A $ 400,000 $ 450,000 500,000
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REVENUE 2015 2016 2017Revenue
Subscription Revenue $ 6,600,000 $ 13,200,000 $ 26,400,000 Additional Gift Spend Revenue $ 2,475,000 $ 4,950,000 $ 9,900,000 Video Chat Revenue $ 82,500 $ 165,000 $ 330,000
Total Revenue $ 9,157,500 $ 18,315,000 $ 36,630,000
EXPENSES 2015 2016 2017
Cost of Goods Sold $ 8,691,250 $ 16,782,500 $ 33,265,000
Selling, General & Administrative $ 400,000 $ 450,000 500,000
Total Expenses $ 9,091,250 $ 17,232,500 33,765,000
CASH FLOW 2015 2016 2017
Opening Balance $ 0 $ 66,250 $ 1,148,750
Net Income $ 66,250 $ 1,082,500 $ 2,865,000
Closing Balance $ 66,250 $ 1,148,750 $ 4,013,750
User
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15,000
30,000
45,000
60,000
Net I
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0
750,000
1,500,000
2,250,000
3,000,000
2014 2015 2016 2017
NET INCOME USERS
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App Store Google Play Market Place App World
Available Apps 775,000 900,000 150,000 100,000
Installed Base 500 million 800 million 45 million 20 million
Available Countries 155 134 191 171
Developer License $99 per year $25 $99 per year Free
Developer Revenue 70% 70% 70% 70%
User Payment Methods
Credit/Debit Gift Card Store Credit PayPal
Credit/Debit Gift Card Operator Billing Google Wallet
Credit/Debit Operator Billing
Credit/Debit Operator Billing PayPal
Development Payment Methods
Bank Account Goggle Wallet Bank Account Credit/Debit PayPal
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Phases Target Market Launch
Refinement of Business Plan Internal June 2014
Launch of Beta Version Test July 2014
Teaser Campaign Begins US Colleges August 2014
Launch Event US Colleges October 2014
Launch of First Version US Colleges October 2014
Launch of Second Version Public March 2015
Evaluation of Social Woo Internal!
November 2015
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Phases Responsible Party Tracking Mechanism
Refine Business Plan Management Team Comments received; revised draft complete by due date.
Launch Beta Version CTO, COO Weekly meetings.
Begin Teaser Campaign CEO, COO Tracking of click-through rates, blog and press coverage etc.
Launch Event CEO, COO Amount of blog and press coverage.
Launch First Version Management Team Tracking of subscriptions, minutes spent on website, revenue, customer feedback etc.
Launch Second Version Management Team Tracking of subscriptions, minutes spent on website, revenue, customer feedback etc.
Evaluate Social Woo Management Team Tracking of subscriptions, minutes spent on website, revenue, customer feedback etc.
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