Social Web + Data Breaches = Reputation Risk
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Transcript of Social Web + Data Breaches = Reputation Risk
April 12, 2023
Boyd Neil
National Practice Leader
Social Media and Digital Communications
Social Web + Data Breaches = Reputation Risk
‘There won’t be a significant event in the future that won’t involve public participation… Social media (is) the sociological equivalent of climate change.’
Retired Admiral Thad Allen
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New voices empowered
through digital challenging
traditional media primacy
Two-way channels creating
opportunities for dialogue yet to be
fully exploited
Providing organizations with means to directly
touch most important audiences
Reputation & risk management
models impacted: speed,
transparency, inaccuracy
Mobile technologies
moving us into new areas still not fully
understood
Graphic Credit . . . http://gapingvoidgallery.com/
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“[Brands suffering data leaks] should email people, post on Twitter, Facebook and address their customers where they are - you shouldn’t have to let people do a Google search or find out through word of mouth.”
• Alys Woodward, research director at market intelligence firm IDC Europe
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1. Use the social web dammit (and ignore the sarcasm/humour)
2. Drive internally for timely notification (1-2 hours)
3. Provide interim security advice (‘change password immediately’)
4. Be transparent about the scope and consequences of the data breach (when known)
5. Coordinate internal protocols for multi-platform communications (Twitter, Facebook, YouTube, etc.)
Ten principles for managing data breach communication on
the social web
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6. Use #hashtags related to incident so your information is there within frame used to share news (Twitter/Facebook)
7. Use multiple media formats (visuals + video + text) to extent possible . . . facilitates sharing
8. Reply to social web dialogue + questions with ‘confident humility’
9. Commit to fixing your firewall
10. Get ready now for the social web part of the hack dammit
Ten principles for managing data breach communication on
the social web
04/12/2023
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Sources:
http://www.marketingweek.co.uk/news/linkedins-slow-reaction-to-data-leaks-hits-brand/4002126.article