Social Video - What's Next?

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    14-Apr-2017
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Transcript of Social Video - What's Next?

PowerPoint Presentation

Social Video Whats Next? Shannon K. Murphy Wednesday August 31st, [email protected]

1Best Practices for Creation, Distribution, and Amplification

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2Video across social networks is where audiences obtain news, information, and entertainment.Video in social streams can be utilized across social properties to start a two-way dialogue with prospects and customers.These content assets are essential to how brands tell their stories in an increasingly visual digital forum.What is Social Video?

Brightcove Inc.Note to BCI: Do we have previous images/icons we have created in the past for social media that would work on this page?2

Facebook now sees 8 billion average daily video views from 500 million users.Of small business owners and marketers who plan to spend money on social media in the next 12 months, two-thirds plan to promote video on Facebook, more than any other channel. Social Video on the Rise3

Brightcove Inc.Note to BCI: Can we secure some sort of FB centric photo? Would like the logo or newsfeed please.3

82% of Twitter users watch video content on Twitter. 65.8% of US companies with 100+ employees use Twitter for marketing.77% of Twitter users feel more positive about a brand when their Tweet has been replied to.

Social Video on the Rise4

Brightcove Inc.Note to BCI: Can we secure some sort of Twitter centric photo? Or stock of person on mobile (mental connection to, live tweeting?)4

5YouTube is still 11.3 times bigger than Facebook video in the U.S. and 8.2 times bigger worldwide in terms of viewing hours, on the web, and in-app

Social Video on the Rise

Brightcove Inc.Note to BCI: Can we secure some sort of YouTube centric photo? 5

6Social Video: The Customer Journey

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Awareness

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Awareness

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Engagement

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Conversion

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Conversion

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Conversion

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Conversion

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Conversion

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Retention15

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Advocacy

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Advocacy

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Advocacy

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19Social Video: Channel-Specific Best Practices

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How to Share Video on FacebookFacebook VideoCounts as view3 secondsAutoplay default?YesAutoloop?NoAudio state defaultMutedMaximum length2 hours or 4GB uploadPublic view counts?YesMetrics dashboard?YesFavors native video?Yes

Source: Pew Research Center

Brightcove Inc.Note to BCI can we make the information on the left a little more visually appealing, chart?20

Twitter VideoCounts as viewClick to playAutoplay default?YesAutoloop?NoAudio state defaultOnMaximum length140 seconds (00:02:20) Public view counts?NoMetrics dashboard?No, Advertisers onlyFavors native video?Yes

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How to Share Video on Twitter

Source: Pew Research Center

Brightcove Inc.Note to BCI can we make the information on the left a little more visually appealing, chart?

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YouTube VideoCounts as view30 secondsAutoplay default?YesAutoloop?NoAudio state defaultOnMaximum lengthNonePublic view counts?YesMetrics dashboard?YesFavors native video?N/A

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How to Share Video on YouTube

Brightcove Inc.Note to BCI can we make the information on the left a little more visually appealing, chart?

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23Key Social Video Content Takeaways

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Start with Social in MindCreate a Mission Statement for Each PlatformChampion Stories that Elicit EmotionsKeep it Short

Key Takeaways

Brightcove Inc.Note to BCI some sort of image with theater curtains (like youre sitting down to watch a movie) but with the social icons behind? (perhaps something like this? https://badgelist.s3.amazonaws.com/u/badge/54efa8e4ec3532150900001f/custom_image/medium_Social_Media_theater.PNG)24

25Distribution & Analysis

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Differentiate Videos Across Audiences & Social SitesPost Native Video to Each Social Media Channel

Collect Social Media Data to Reach GoalsTrack GrowthTie Together Social Distribution/Measuring and OVP MetricsIntegrate with Marketing Tech Stack (MAP and CRM)Distribution & Analysis

Brightcove Inc.Note to BCI: Prongs or gears work26

Questions?27Thank you! Connect after the webinar by following or tweeting @shannonkmurphy

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