Social Video: The Role of Video in Social Media
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Social Video: The Role of Video in Social Media Presented by Carla R. Wilson Philadelphia Area Computer Society September 15, 2012
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This a presentation made by Carla Wilson owner of Wilson Media Services to the audience at Philadelphia Area Computer Society. The presentation includes: Introduction / About Me Overview of Social Media Networks Some YouTube / Social Stats to Consider How You Can Create Your Own Videos Google+ Hangouts on Air demo
Transcript of Social Video: The Role of Video in Social Media
Social Video: The Role of Video in
Social MediaPresented by Carla R. Wilson
Philadelphia Area Computer SocietySeptember 15, 2012
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
IntroductionCarla WilsonWife, mom, entrepreneur, podcast producer, virtual assistant, foodie, yoga teacher, digital media junkie, social media enthusiast, feline fancier
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
Social Networks
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
72 hours of video are uploaded to YouTube every
m i n u t e
* http://www.youtube.com/t/press_statistics
3 hours of video are uploaded per minute via mobile devices
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
Statistics
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T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
Statistics
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
Statistics
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
worldwide searches per month on Google*
100,000,000,000
*According to Search Engine Land
•Good “Google juice”
•Websites with video and other digital content get ranked higher
Why?
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
Why?
*According to HubSpot
than traditional outbound marketing
Inbound marketing costs
61% L E S S
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
• Live motion video
•Promo or product demo
•Video podcast
•A webinar recording
• Screen-capture
• Livestream an event
Types of Video
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
Capturing Video•Web camera
• Smartphone
•Video camera
•PowerPoint 2010– Save As .WMV
•Animoto or ProShow
•Google+ Hangouts on Air
• Jing
How?
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
Editing Video•YouTube Video Editor
•Flip camerasBuilt-in software allows you to trim the ends
•iMovie or Windows Movie Maker
•Camtasia (by TechSmith)
How?
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
Google+ HoA demo
How?
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
Questions?
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
Thank You!• Philadelphia Area Computer Society• Susan Dykas
T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
Let’s [email protected]
www.WilsonMediaServices.com
@WilsonVA
www.OnlineBizInsiders.com
