Social  Venture    Why?  &  How?    

How  to  streamline  a  project  

Why? (problem finding)

I.  Prompts I.  Identify the need for a change (Crisis, spend cuts…) II.  Diagnosis: go beyond the symptoms and get straight to the

causes

II.  Proposals and idea generation: I.  From the shareholders’ to the stakeholders’ view II.  Ease of implementation and Impact

III.  Prototyping and testing I.  Get it done!!!

I.  Sustaining and get feedbacks I.  Social, environmental and economic sustainability II.  Social ventures can require longer pay-off periods III.  Learn from failures

II.  Organization and diffusion I.  Developing a social system bottom-up II.  “Scaling” vs “Virality “

III.  The ultimate goal: Changing the system I.  Social innovation II.  Example: Comune di Policoro

How? (Human system design)

6 steps

I.  Market analysis I.  Segmentation II.  Macro analysis (PEST) III.  Industry analysis

I.  Customers II.  Competition III.  Suppliers IV.  New entrants V.  Substitutes

IV.  Key success factor analysis II.  Company analysis

I.  Resources II.  Capabilities III.  Sources of sustainable competitive advantage

III.  Vision I.  Gap Analysis (SWOT) II.  Vision statement

A “corporate” business plan

I.  Strategy I.  Corporate strategy

I.  Diversification strategy (geographical, product, divestment) II.  Synergies (tangible, intangible and competitor

interrelationships) III.  Vertical integration (scope of the firm)

II.  Business I.  Cost drivers, position II.  Differentiation drivers, position III.  Market focus

III.  Functional strategy I.  Marketing strategy (4 Ps) II.  Sales III.  Production IV.  Logistics V.  HR VI.  Finance

A “corporate” business plan