Social! Transforming Online Connections into Offline Relationships
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Transcript of Social! Transforming Online Connections into Offline Relationships
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THOMAS J. FOX
SOCIAL! Transforming Online Connections Into Offline Relationships
Western MA
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My Social Journey
Started on MySpace.
Had #1 poetry blog.
Released books.
Promoted via radio tour;
England.
Invited to develop drug
rehabilitation program for the
city of Leeds.
Western MA
My ‘Social’ Journey
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Hello Twitter
Connected with dozens of
Western Massachusetts people.
Had my AH-HA moment
Collaborated with people
around the world to develop
local projects.
Connected with people within
my industry, the news media,
and beyond.
Western MA
Hellooooo Twitter!
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Many people fail to understand their profile alone isn’t a marketing tool.
Western MA
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Social media allows you to connect with people you may otherwise never had the opportunity to meet.
Western MA
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Taking connections offline is where the tire meets the road!
Western MA
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It’s amazing when you actually meet someone in person for the first time.
Western MA
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Having tons of followers is no different than having a drawer full of business cards!
Western MA
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Relationship Building Is Valuable
• The relationships you build through networking all have the possibility of
evolving into opportunities – some professional, others personal.
– The most important thing you need to know about networking is that
it can be a slow process.
• Relationships take time.
– You have to build trust and allow people the opportunity to
understand the value you represent.
• Like planting a seed and watching it grow into a healthy tree.
Western MAFrom the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.
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Ain’t No Business…
• Networking is just like any muscle in your body.
– You have to work it out to get the most out of it.
• You’re a brand. And like popular brands, you have to position yourself
toward your audience.
• Taking the time to simply talk with people is an invaluable investment that
has far-reaching results.
• Business has to take a back seat when building relationships.
– Honest conversation and care is genuinely felt by others, and it is
something not commonly experienced on a daily basis.
Western MAFrom the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.
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Engage!
Western MA
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Networking 101Western MA
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Get together!
Western MA
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Whatcha Doin’?
Western MA
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Help me, help you!
Western MA
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Questions?
Western MA