Social Transformation: Accelerating Industry at the Pace of Social
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Social Transformation: Accelerating Industry at the Pace of Social Andrew McAfee, Author, Principal MIT Research Scientist Wendy Wloszek, President Industrial Mold Larry Housel, Head of IT Industrial Mold
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The integration of the enterprise is upon us. Social technologies have brought upon us a new era of distributed knowledge with people at their center.While social software has been growing in use among knowledge workers, it is rarely cited as a benefit to traditional industry. Yet, using today's modern E2.0 technologies - we are witnessing a technological renaissance that promises to bring new life to many embattled industry sectors.
Transcript of Social Transformation: Accelerating Industry at the Pace of Social
Social Transformation: Accelerating Industry at the Pace
of Social
Andrew McAfee, Author, Principal MIT Research Scientist
Wendy Wloszek, PresidentIndustrial Mold
Larry Housel, Head of ITIndustrial Mold
The Problem
“If only HP knew what HP knows, we would be three times more productive.” - Lew Platt, former CEO of HP
The Intranet
The Intranet
“…managers would say “I can never find anything on the intranet”… I came to the conclusion that corporate intranet search was pretty much pointless. Not enough people created linky content so Google was out…” - Euan Semple, knowledge manager at the BBC http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-managers-are-clueless/
The Intranet
“…managers would say “I can never find anything on the intranet”… I came to the conclusion that corporate intranet search was pretty much pointless. Not enough people created linky content so Google was out…” - Euan Semple, knowledge manager at the BBC http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-managers-are-clueless/
Content Management Systems
Content Management Systems
“Most stuff was static documents stored in “knowledge coffins” …that relied too heavily on structure, determined by someone else and without the benefit of context and lastly, with a few rare exceptions, once you found the document it was likely to be badly written, barely relevant and out of date!” - Euan Semple, knowledge manager at the BBC http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-managers-are-clueless/
Content Management Systems
“Most stuff was static documents stored in “knowledge coffins” …that relied too heavily on structure, determined by someone else and without the benefit of context and lastly, with a few rare exceptions, once you found the document it was likely to be badly written, barely relevant and out of date!” - Euan Semple, knowledge manager at the BBC http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-managers-are-clueless/
Content Management Systems
“Most stuff was static documents stored in “knowledge coffins” …that relied too heavily on structure, determined by someone else and without the benefit of context and lastly, with a few rare exceptions, once you found the document it was likely to be badly written, barely relevant and out of date!” - Euan Semple, knowledge manager at the BBC http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-managers-are-clueless/
Content Management Systems
“Most stuff was static documents stored in “knowledge coffins” …that relied too heavily on structure, determined by someone else and without the benefit of context and lastly, with a few rare exceptions, once you found the document it was likely to be badly written, barely relevant and out of date!” - Euan Semple, knowledge manager at the BBC http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-managers-are-clueless/
What’s Different Now?
Simple
Simple
Social
Networked
Multimedia
Interactive
Frictionless
Mobile and Powerful
What’s the business value?
At the BBC
“…what people really wanted was to find someone who knew what they were talking about. Even if that… meant knowing which document to read, why and where it was to be found… The result was that when someone [asked] on our forums… they were usually rewarded, and very quickly, with multiple answers” - Euan Semple, knowledge manager at the BBC http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-managers-are-clueless/
At the BBC
“…what people really wanted was to find someone who knew what they were talking about. Even if that… meant knowing which document to read, why and where it was to be found… The result was that when someone [asked] on our forums… they were usually rewarded, and very quickly, with multiple answers” - Euan Semple, knowledge manager at the BBC http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-managers-are-clueless/
At the BBC
“…what people really wanted was to find someone who knew what they were talking about. Even if that… meant knowing which document to read, why and where it was to be found… The result was that when someone [asked] on our forums… they were usually rewarded, and very quickly, with multiple answers” - Euan Semple, knowledge manager at the BBC http://www.fastforwardblog.com/2007/01/08/survey-proves-90-of-managers-are-clueless/
Explicit and Tacit Knowledge
Two Kinds of Knowledge
“We know more than we can tell” – Michael Polanyi
From Tacit to Explicit Knowledge
“…converting tacit knowledge… into an explicit concept… involves… dialogue among members. A key… is to share one’s original experience – the fundamental source of tacit knowledge.”- I. Nonaka, “A Dynamic Theory of Organizational Knowledge Creation” (1994)
Shared Experience and Dialogue
Results?
Source: “How companies are benefiting from Web 2.0: McKinsey Global Survey Results”
Internal Uses% of respondents
Median improvement
Access to Knowledge 68% 30%
Access to Internal Experts 43% 35%
Employee Satisfaction 35% 20%
Increasing Innovation 25% 20%
External Uses
Increasing Customer Satisfaction 43% 20%
Increasing Innovation 22% 20%
E2.0 at IMM
Building Better Together ®
Who is IMM?
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People
Information
Machines
Knowledge
Building Better Together ®
Dedication to People & Knowledge
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30-40 year oldsManufacturing’s Lost Generation
ExpertApprenticeunconscious incompetence
unconscious competence
conscious incompetenceconscious competence
tacit knowledge transfer
People
Practicing Professional
Knowledge
Increasing Human Capital
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Information
Information meets Technology
• Tablets have expanded IT to the shop floor - Information follows material at all times (core lean manufacturing concept)Shared production plans
Information
People
Information
Machines
Knowledge
Building Better Together ®
Thank you
• Q & A• For more information on Socialtext,
please visit www.Socialtext.com• Recording will be available on
Socialtext • How to reach us us:
– Andrew McAfee- @amcafee http://andrewmcafee.org/blog//– Wendy Wloszek – [email protected]– Larry Housel – @lawrenceh [email protected]
– Sandra Ponce de Leon - @socialtext [email protected]
About Socialtext
• First Enterprise Social Software Company founded in 2002
• Communications & collaboration platform that helps your employees “In the Flow of Work”
• Social Layer is our vision • Flexible Deployment options: Secure on-site
or hosted appliance• Widely recognized as Visionary & Leader
among key analysts
