Social Tools - Internet Summit
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@ericboggs, @argylesocial #isum10 What social media tools do you need? Eric Boggs Founder, CEO – Argyle Social Internet Summit Nov 17, 2010
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Eric Boggs' presentation about social media tools at Internet Summit 10.
Transcript of Social Tools - Internet Summit
@ericboggs, @argylesocial#isum10
What social media tools do you need?
Eric BoggsFounder, CEO – Argyle Social
Internet SummitNov 17, 2010
@ericboggs, @argylesocial#isum10
Question the question…
What are my business objectives?What are my goals?
What indicates success/failure?What are my inputs/outputs?
@ericboggs, @argylesocial#isum10
Objectives/Goals/Indicators
http://www.flickr.com/photos/rachel_s
@ericboggs, @argylesocial#isum10
Social Tool Stack
Web Analytics & CRM
Enterprise Reporting
The Internets, Interwebs, & Intertubes
External Platforms – Facebook, LinkedIn, Twitter, YouTube, etc
MonitoringInternal
Platforms
Publishing/Engagemen
tMeasuring
@ericboggs, @argylesocial#isum10
An Important Editorial Aside
Social media marketing is neither free nor easy.
@ericboggs, @argylesocial#isum10
Social Tool Stack
Web Analytics & CRM
Enterprise Reporting
The Internets, Interwebs, & Intertubes
External Platforms – Facebook, LinkedIn, Twitter, YouTube, etc
MonitoringInternal
Platforms
Publishing/Engagemen
tMeasuring
@ericboggs, @argylesocial#isum10
Monitoring Tools
• Google Alerts is a powerful drug.• Product costs vary: Free - $500k.• Sentiment is neutral.
• Tip: Beware of over-reacting.
@ericboggs, @argylesocial#isum10
Publishing/Engagement Tools
• Tweetdeck is free and fantastic.• SMM apps add workflow, automation.• Facebook-focused apps might apply:– Page administration.–White-label apps/contests.
• Tip: Beware the tether.
@ericboggs, @argylesocial#isum10
Measuring Tools
• GA + Platform Analytics = Free• Aggregation makes life MUCH easier.• Look for much more innovation here.
• Tip: Beware the 2-step process.
@ericboggs, @argylesocial#isum10
Internal Platforms
• Your blog is a treasure trove!– Sharing hooks.– Comment platforms.
• Community apps & social commerce platforms socialize your site.
• Tip: Beware renting vs owning.
@ericboggs, @argylesocial#isum10
Deciding
http://www.flickr.com/photos/orinrobertjohn
@ericboggs, @argylesocial#isum10
3 Must-Have Integrations
1. Squeeze value out of links & redirects.
2. Use coupon systems to link offline.3. External platform embeds.
@ericboggs, @argylesocial#isum10
3 Rookie Mistakes
1. I loves me some social media tools!2. I’m too busy engaging!3. Social media is free!
@ericboggs, @argylesocial#isum10
Mandatory Homework
1. Define objectives/goals/indicators.2. Revisit the framework.3. Test, learn, rinse, repeat.4. Work towards a small toolbox.5. Track through to outcomes!
@ericboggs, @argylesocial#isum10
Thank You Very Much!
Eric [email protected]
919.360.0238
Argyle Social will be in the Demo Showcase tomorrow.
@ericboggs, @argylesocial#isum10
Bonus Hacks!
• The Contact Importer Trick– Download your customer email list.– Set up a new Gmail account.– “Find your friends” on social platforms.– Invest accordingly.
@ericboggs, @argylesocial#isum10
Bonus Hacks!
• The Re-posting Trick– Assess your top-performing content.– Schedule posts for the next few months.– Get lots more traffic/interaction.
@ericboggs, @argylesocial#isum10
Bonus Hacks!
• The Content Nuggets Trick– Put together a brilliant piece of content.– Turn it into bite-sized nuggets.– Socialize far and wide.– Reap the rewards.
@ericboggs, @argylesocial#isum10
Thank You Very Much!
Eric [email protected]
919.360.0238
Argyle Social will be in the Demo Showcase tomorrow.
