Utilising social media analytics to drive more targeting marketing
Social Targeting
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Jairson Vitorino, PhD @jvitorino, Elife - CTO
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“Every successful company of the future will be a data-driven company.”
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Diálogo: Orientado a dados, inteligente e social.
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O modelo Wal-Mart.
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Os modelos
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A nova publicidade: data-driven Social Mobile
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Social Targeting
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Targeting
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www.getdatabliss.com
Preferences
Places People
Pricing
Têm 4 minutos...
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www.getdatabliss.com
Preferences
Places People
Bio Brand Mentions Intention / Action Apps RTs
Price or cost Mentions Brand mentions Buying intention
Location Check-ins
Bio Brand mentions Intention / Action Personality Traits
Social
Targeting
Pricing
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Como ?
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Deep profiling
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Social Login
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Dashboards
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ACTION email marketing, call center,
social center, twitter, facebook…
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7 Ideias para começarem hoje.
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1. Identificar top influentials que fazem checkin no seu ponto de venda e dar-lhes as boas vindas. 2. Identificar jornalistas que citam a sua marca e enviar para a sua assessoria de comunicação. 3. Identificar influentials que declaram que é seu aniversário e convidá-las para um café ou enviar um cupom de desconto. 4. Identificar mães, adolescentes ou outros públicos de interesse e favoritar seus tweets.
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5. Retuitar ou compartilhar mensagens de consumidores que fazem menções positivas a sua marca. 6. Indentificar que outros produtos seus consumidores mencionam através do deep profile e gerar promoções multi-marcas. 7. Criar um dashboard para entender a Social Consumer Journey.