Social Super Duper Tool Session
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Transcript of Social Super Duper Tool Session
#SocialPro #15a @nxfxcom
Benjamin Spiegel, MMI Agency
Social Super Duper Tool Session
#SocialPro #15a @nxfxcom
#SocialPro #15a @nxfxcom
#SocialPro #15a @nxfxcom
2016
#SocialPro #15a @nxfxcom
I still hate tools!
#SocialPro #15a @nxfxcom
Why?
#SocialPro #15a @nxfxcom
1. Integration
#SocialPro #15a @nxfxcom
2. Flexibility
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3. Data ownership
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4. Geeky math stuff
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5. Cost
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6. Enterprise-ability
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7. Real-time capability
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8. Competitive advantage
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9. Granularity
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10. Frequency
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DNA of a tool
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API Processing Database Math Query UI
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APIAPI
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Processing
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Database
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Math
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#SocialPro #15a @nxfxcom
Query
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UI
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Build your own
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Custom development Workflow based
Two options
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Custom development
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No development skills necessary Scalable Platform independent Easy
Workflow based
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My favorite - KNIME
Open source/freeMulti-platform (OSX, PC, NIX)Full ETL supportExpandable (Java)Full I/OVisualizationsModelingMachine learningFlexible pipes
#SocialPro #15a @nxfxcom
How does it work?
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Node based
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#SocialPro #15a @nxfxcom
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Real-world example
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Real-world example
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SocialPro timeline
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Seattle trends
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SocialPro tweets
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Twitter network
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#SocialPro #15a @nxfxcom
When is it OK?
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Data volume
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Computation
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Unique enhancers
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Proprietary data
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New functionality
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THANK YOU!
SEE YOU AT THE NEXT MARKETING LAND EVENT!