By Aditya Menon

In my Social Studies Common Assessment I am going to describe five products. They are soft drinks, laptops, music players, mobile phones and computer games. I will choose some brand names and describe why I chose them. I will also tell you how the product I chose contributes to my identity. The teachers have asked us to demonstrate what we have learned over the months through this assignment.

Electronic devices IPAD Vehicles BMW Soft drinks PEPSI Food SWENSONS Clothing LEVI JEANS

Soft DrinksBrand: PepsiI was influenced to choose this product because it is

consumed in big numbers. I was influenced to choose this brand because Pepsi is the most popular soft drink. People who would buy this would have no value for health and money. Buyers who do not like soft drinks would drink water, have no health problems and know how to use their money. The marketing technique used in this ad is called “Associating the product with a celebrity”. I think so because on the brand cover there are pictures of famous soccer players.

Electronic devices Brand: Apple IPAD I was influenced to choose this product because it is

very popular around the world. I was influenced to choose this brand because it represents the latest music players. People who value money would buy an IPOD instead of buying a $500 multi-purpose music player. People who want to buy an IPAD would just purchase because of its newness. The marketing technique used in this is called “Scale”. The Apple company is trying to make the IPAD look bigger than it actually is. Increase its price, make its size bigger. I mean it has all the same features that an IPOD touch has.

Clothes Brand: Levi Jeans I was influenced in choosing this product because I

have seen so many posters which describe clothing. I chose this brand because I have seen so many billboards representing this brand. People who would buy this would be teenagers. Teenagers prefer to wear jeans most of the time. Values associated with teenagers are rebellious. I think the marketing technique used in this ad is called “Perceptions of Beauty”. I think so because people buy jeans to make themselves look cool.

Food Brand: Swensons Ice creams I chose this product because it is what keeps us

alive. I chose this brand because I have seen it many malls in different countries. People who would buy these ice creams would it give to their kids. Kids love sweets and maybe this brand is trying to target them. The marketing techniques used in this is “Sounds Good”.

Vehicles BMW Cars I chose this product because it is vehicles that

allows us to reach far away lands. I chose this brand because it is very popular among the society. People who would buy this car would often be elegantly fashioned. The marketing technique used in this brand is called “Product Placement”. In Bangkok you can see that there is a huge poster placed on the building called Byok Tower. This product is also seen in newspapers.