Coloma-LotusChamber of

Commerce

Social Strategy for the Small Business

Presentation for the Coloma-Lotus Chamber

of Commerce

Coloma-LotusChamber of

Commerce

What is Social Media Marketing?

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to

create content that attracts attention and encourages readers to share it with their social networks.

A business message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Coloma-LotusChamber of

Commerce

What is Social Media Marketing?

Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media has become a platform that is easily accessible

to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.

Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Coloma-LotusChamber of

Commerce

Brad Attig - Social Strategist?

What makes a good social strategist Early adopter of technology Uses social media at all times for their business and personal

life. Have a significantly better understanding of the mechanics of

social media platforms. Have real life experience in business, preferably at multiple

levels. Are generally curious, wide open to new ideas and a risk-taker Understand overall marketing and how social media fits within

the framework of the business needs.

Coloma-LotusChamber of

Commerce

Why Bother with Social?

1. If Facebook were a country, it would be the world’s 3rd largest.

2. The average Facebook user creates 90 content items per month.

3. YouTube is the world’s second largest search engine.

4. More than 24 hours of video is uploaded to YouTube every minute.

5. Five new Twitter accounts are created every single second.

6. 23% Of All Time Spent Online Happens on Social .

6 facts to consider

Coloma-LotusChamber of

Commerce

Social Media 3rd Qtr. 2012

Top Business Objectives from a recent survey of nearly 500 businesses.

1. Better Customer Engagement - 78%

2. Increased Revenue - 51%

3. Better Customer Experience - 47%

4. Increased Thought Leadership - 41%

5. Better Operational Efficiency - 15%

No better social platform exists for B2C communication than Facebook

Coloma-LotusChamber of

Commerce

Social Media 3rd Qtr. 2012

Top Business Challenges from a recent survey of nearly 500 businesses.

1. Measuring ROI – 51%2. Managing & Growing

Social Presence – 44%

3. Monitoring Social Media – 34%

4. Integrating Social with Leads and Sales – 34%

5. Lack of Sufficient Resources – 33%

No better social platform exists for B2B communication than LinkedIn

175

Coloma-LotusChamber of

Commerce

Not Being on Social Media Platforms Tells

Many of Your Customers One Thing!

Coloma-LotusChamber of

Commerce

Maximizing EffortThe Strategy Checklist Don’t take on too much. It’s easy to become infatuated with

Social and want to be everywhere. Keep it manageable so you don’t drop the ball. Dominate one social media channel before you move to another. Go where the members are. Pinterest is great but if you aren’t

established on Facebook, you are only hurting yourself. Images and Video are everything today. Set up a daily routine and stick with it, have a backup or 2 as

well. Don’t go it alone, get help. What might take you 10 hours will

take a professional 10 minutes. Understand that Social is not a silver bullet, it takes time and

effort.

Coloma-LotusChamber of

Commerce

Maximizing ReachThe Strategy Checklist Embed sharing buttons on your website in a visible place! Encourage and reward employees to interact on the company

social pages and groups within their individual profiles. Employees should create introductions for your brand to help

further spread the word. Start a Facebook or LinkedIn discussion group or groups. Ensure each group has a brand evangelist to cultivate

stimulating discussions and entice members to visit your company pages.

Hold group question & Answer sessions. Engage and hold conversations just like you would in person.

Coloma-LotusChamber of

Commerce

Key Takeaways

Tips for Growing Social Reach for Small Buinesses Complete all profiles & update them regularly.

This means Google Places, Bing Business Portal, Facebook, LinkedIn, Twitter and YouTube

Use target keywords in profiles and posts. Promote profiles via non-social channels including websites, emails,

print materials and social press releases. Add sharing buttons and cross-promote your profiles. Grow your networks and make friends in your industry- Identify

influencers and promote their content. Be and act human! When people reach out, interact back.

Coloma-LotusChamber of

Commerce

Grow Your Flock

Tips for Growing your Fans With Social Media, resist the temptation to drive traffic back to

the company website. Instead, maximize the platform by directing them to

applications on the social site. You can easily embed your website right on a Facebook page or showcase your YouTube channel videos.

Capture email addresses and make people feel special. Identify and encourage your key evangelists reward them

well. Make it easy to share, post, upload and give

recommendations.

Coloma-LotusChamber of

Commerce

Engage Fans with Content

Tips for Growing Social Reach Updates should include blog posts, company and industry

news, testimonials, press coverage, events and other content. Showcase stats and data and use image and video. Video is

shared 12X more and images are shared 2x more. Maximize the ability to target status updates. Refine the audience to make posts specific and relevant to

targeted user groups. Make things easy to use and find.

Coloma-LotusChamber of

Commerce

Advertising on Social Media

Best Practices Clear, attractive

message. Strong call-to-

action. Refresh ads

frequently. Create multiple ads

and test copy and images.

Set an appropriate daily and weekly budget.

Important Facts 95% of Facebook

wall posts are not answered by brands.

70% of local businesses use Facebook.

Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%.

Coloma-LotusChamber of

Commerce

Tie Social to Web Analytics

Some Tips That Help on Analytics Study Google Analytics or Clicky Analytics to track referral

traffic, conversions and visitor demographics to understand what makes someone return.

Most platforms have built-in analytics include impressions and engagement.

Instead of ignoring your stats, find a strategist that can explain and monitor them for you.

Coloma-LotusChamber of

Commerce

Remember This Above all Else

On the Internet, your customer is only one click away from

your competition. If you aren’t interacting with your

customers, someone else will be.

Coloma-LotusChamber of

Commerce

Questions?

Coloma-LotusChamber of

Commerce

Coloma-LotusChamber of

Commerce

While you are here please text like bradattigonsocialstrategy to 32665

Facebook.com/bradattigonsocialstrategy

Thank You!