Social Strategy and Presence (1 st DRAFT )
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Transcript of Social Strategy and Presence (1 st DRAFT )
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Social Strategy and Presence(1st DRAFT)
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Norcalbuffs Social Presence1) Website - http://www.norcalbuffs.com/
2) Twitter - http://twitter.com/norcalbuffs
3) Facebook Group - http://www.facebook.com/group.php?gid=2254454270
4) Facebook Page - http://www.facebook.com/norcalbuffs
5) LinkedIn Group - http://www.linkedin.com/groups?about=&gid=1095407
6) Eventbrite - http://norcalbuffs.eventbrite.com/
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Content Flow• Blog Posting
– Push to Facebook – page / group– Push to Twitter– Push to Linked In
• Event Posting– Create Eventbrite event– Push to Facebook – page / group– Push to Twitter– Push to Linked In
• Newsletter / Email– Consolidated Blog Posts– Link back to Blog, Twitter, Facebook, LinkedIn
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1) Post to Blog Platform
2) Instant Push to Social Channels 3) Consolidate to Monthly Email
4) Drive Back to Site / Social
Notes… + Re-Tweet, Share+ FBN + Career Services
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Engagement Tactics
• Today: Facebook Connect
• Next: Other Platforms – Comments, Sign On, enabled by something like Disqus
– Monitoring enabled by something like Seesmic, Social Mention, etc – Suggest RT strategies
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Norcalbuffs.com+
Facebook Connect
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Recommendations
• Alum Association Tools– Blog Platform maintained with – Pre-Integrate - facebook, twitter, linkedIn– Social Email / Site Templates
• Best Practices– Content Creation– Engagement– Monitoring / Tools
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Norcal Buffs Homepage
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Facebook Presence
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Twitter Presence
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LinkedIn Presence
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