Social Strategies, Groundswell Thinking

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  • date post

    22-Nov-2014
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    Technology

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Why you should use social media and how you could use it to improve your business by getting in touch with your fans/clients/targetgroup.

Transcript of Social Strategies, Groundswell Thinking

  • 1. 1
  • 2. 2 Social Media
  • 3. Blogs Wikis Podcasts Social Networks
  • 4. 4
  • 5. Blogs Wikis Podcasts Social Networks
  • 6. 6
  • 7. Online conversation 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11 People
  • 12. 12 Denition
  • 13. 13 online applications platforms media
  • 14. 14 interaction collaboration sharing content
  • 15. 15 message boards chat forum p2p
  • 16. 16 high speed internet technological developments innovation in web-applications
  • 17. 17 Richer
  • 18. 18 professional content user generated content
  • 19. 19 How?
  • 20. 20 ratings reviews blogs sharing pictures collaboration cocreation
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. 25
  • 26. 26
  • 27. 27
  • 28. 28 If you are online you are using social media
  • 29. 29
  • 30. 30
  • 31. 31 Result?
  • 32. 32 Opinions versus Facts Lively discussions Rumours move fast
  • 33. 33
  • 34. 34 Power to the people Brand awareness
  • 35. 35
  • 36. 36 So what?
  • 37. 37 1,4 billion online
  • 38. 38 55% social active
  • 39. 39 28% write blogs 68% read blogs 61% have profile on SN 47% share photos 30% share videos 80% watch videos 26% download podcasts 17% subscribe to RSS UniversalMcCann, 2008
  • 40. 40 Now what?
  • 41. 41
  • 42. 42 Text Listen Talk Energize Support Embrace
  • 43. 43 Listen
  • 44. 44
  • 45. 45 Talk
  • 46. 46
  • 47. 47
  • 48. 48
  • 49. 49 Energize
  • 50. 50
  • 51. 51
  • 52. 52 Support
  • 53. 53
  • 54. 54 Embrace
  • 55. 55
  • 56. 56 And you?