Twitter TipsTwitter TipsAuthor – David TragardhAuthor – David TragardhJanuary 2011January 2011

Why Twitter?Twitter Followers

Reach

New Clients

Twitter Management Strategy Increasing your digital Klout, Influence and Followers

Apply the following strategies to both your personal and business

Twitter accounts.

1. Follow everyone who follows you • Use the website http://tweepi.com/ (free product) to filter everyone who

follows you who you don’t follow, and use the tool to follow them back.

2. Content • Produce as much original content as possible. Re-tweet, but put more

effort into creating content and having your own personal opinion. Use links where possible to your website or social media assets.

3. Engagement• Engage with the right people. Participate in as much conversation as

possible. Search your interest categories to find the right people.

4. Follow• Follow the right people. Social Star will provide a list of people to follow

and engage with or search #tags for people credible in those areas.

5. Offline Relationships• Build offline relationships with influencers in the social space. Schmooze

them, and they will re-tweet your comments.

Twitter Management Strategy

6. # Tags• Join the conversation using # tags. If you attend industry event, most likely

they will have official # tags. They will be available on event websites and promoted during events. Follow relevant people who tweet about the topic you are tweeting about and engage with them.

7. @ Mention Influencers • @tag mega influencers in your posts. You can’t direct message them but

you can @tag them, they will see you have tagged them and they may publically RT a reply. This is a good tactic to increase Klout and increase followers.

Twitter Management Strategy

8. Quotes• Inspirational and famous quotes (especially in your industry) are the most

re-tweeted content on Twitter.

9. Always Active• If you stop tweeting for just a number of days, your influence will go down.

10. Un-follow people who don’t reciprocate • If you follow people in the field, and if they ad no benefit of content or don’t

follow you back, un-follow them. You can discover everyone who you follow, but who does not follow you by using the tool http://tweepi.com/

Twitter Management Strategy

11. Recognition• Publically thank people for re-tweets, and ask them more questions for

further engagement.

12. Trends • Follow the Twitter trending topics and if relevant, make comment, use the

#tag..

13. Pictures• Pictures get re-tweeted more frequently If you post photos and video. Use

the Tout application on your iPhone to do 15 second video posts to Face book and Twitter.

14. Buffer• You can use http://bufferapp.com to give you quotes or schedule tweets

for free.

Twitter Management Strategy