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JOB HUNTING
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By SHERYL JEAN Staff Writer
.
social MICHAEL HOGUE
Staff Artist [email protected]
Recruiters using social networks to find job candidates:
Faeebook 2012 66% 201155%
Employers using social media to recruit: 201292%
201189% JI
Number of social network profiles created by job seekers in 2012: 3: 44% 2: 64% at least 1: 88%
t
1 In 6 job seekers credit social media with landing their current jobs
Social resumes are growing in popularity
twitter resume with link
Plnterest resume and portfolio
Infographle
Creative social resume options
resume 201293%
QReodes on resumes or
business cards to scan with a ~A~ - 201254%
smartphone for more information I
Personal blog
Infographics, Twitter replace paper versions
When Melissa Mihelich re
cently found herself out of
work, she decided to try a
new strategy in herjob search.
Using a free website, she created
cool color graphics to showcase her
skills, experience and even a recom
mendation. Then, instead ofmailing a
traditional resume to potential em
ployers, she emaiIed an infographic
resume.
''I'm one ofthose people who's always looking for something new and different," said Mihelich, who was laid off Jan. 25 from her marketing director job. "It was a nice snapshot ofwho Melissa Mihelich is as director ofmarketing:'
More job seekers like her are trying alternative ways to share their resumes and portfolios as hiring and job searching shifts more and more to the Internet. They've shelved the linen paper and manila envelopes in favor of 1\vitter, blogs and LinkedIn.
Is a social resume worth it? Percentage of recruiters who have hired through:
Popular sites to help Job seekers Social networking Build a blog
• Create an alternative resume
Llnkedln
Typepad
Tumblr
Razume.com
WordPr•••z! ~ ~!v~m Re.umeSoclal.com
Social resume tips
Creativity attracts attention. but tailor your approach to the industry and hiring person.
Professional Profanity memberships
Poor grammar/ Volunteerism spelling mistakes
Internships Mentions of partying
Klout score of social media influence Religious posts
Twitalyzer rank of Inappropriate Twitter influence photos or links
Technorati rank of blog engagement
SOURCES: Jobvite. OnlineColleges.com. Dallas Morning News research
Local recruiters and career center managers say they began seeing "social resumes" in 2009, but the trend has really taken off in the last two years.
"It's a numbers game;' said Guy Davis, assistant director of Southern Methodist University's Hegi Family Career Development Center. "Just sending application after application to job listings doesn't give you great results."
Asurvey by the National Associ-
See SOCIAL Page 4D
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rl of Colleges and Employers ld that 41 percent of new college luates in 2012 used social media to . for work, up from 7 percent in 8. They also, used social resumes ne instead of mailing traditional mes to prospective employers.
~ot one printed resume )an McMillan, 23, a recent gTadu)fSouthern Methodist University, not printed or mailed one tradial resume as part ofhis job search,
which began last summer in Dallas and continues from his hometown of Chicago. He posted his resume and looks for work mainly on the professional network site LinkedIn.
The use of - and response to - social resumes depends more on the job level and type of industry than a job candidate's age, said Ashley Waggoner, regional vice president of Robert Half International's technology and creative group in North Texas. Social resumes are more likely to be used in the Web development world than in the private equity or banking industries, she said.
Job seeker Mihelich said the feedback haS been positive and her infographic resume has led to three interviews.
Employers also are adapting to social resumes.
Employers in new realms Wells Fargo doesn't "really take pa
per resumes anymore" for the roughly 8,000 job openings it posts each month - ranging from a bank teller job to people who lease farmland to jobs in the gaming industry, said Aaron Kraljev, employment branding
manager for the San Francisco-based bank.
"The ways people choose to make themselves stand out is amazing;' he said. "We've seen some pretty amazing infographics and video resumes via YouTube. We've even had people copy and paste a resume into a comment on Facebook page, which raises privacy issues. We'll take that down, but we lil<e their excitement:'
Innovative Southwest Airlines Co. prefers people to apply for jobs through its career site and not send resumes through social media, spokesman Brooks Thomas said. That's part
:ocial reSUmeS multiply as hiring shifts to Internet ly because the Dallas-based airlines is a federal contractor and must follow certain protocol, he said.
Last month, 30-year-old Antwane Davis of Keller landed ajob as a Wells Fargo mortgage underwTiter after being laid oft· from a similar job two weeks earlier. He posted his resume on LinkedIn and looked for work on Craigslist, Facebook and Coogle.
"It saves time and money, and the results are better," Davis said of social ~edia.
Follow SherylJean on Twitter at @SherylJeanDMN.
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