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Transcript of Social Software und Online Communities HSA September 2008_Stoller-Schai
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Social Software und Online Communities ¦ Überblick
24. September 2008
Dr. Daniel Stoller-Schai, Director | E-Learning Specialist; UBS AG<[email protected]>
<http://www.xing.com/profile/Daniel_StollerSchai>
24.09.2008
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
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Ausgangspunkt
24.09.2008
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Online Communities und Social Software
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Agenda 24. September 2008• Teil 1
Rückblick: Das Internet war sozial und kollaborativ
• Teil 2Status Quo: Das Internet ist sozial und kollaborativ– Umfrage zu Webanwendungen– Analyse WebCast WEF– Wie werden die neuen Möglichkeiten genutzt?– Kritische Stimmen
• Teil 3Ausblick: Das Internet wird sozial und kollaborativ sein
24.09.2008
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
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Lernziele
• Verständnis für die soziale und kollaborative Grundstruktur des Internet
• Einblick in verschieden Aspekte von Web 2.0 und Social Software
24.09.2008
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Teil 1
Rückblick: Das Internet war sozialund kollaborativ
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Was sind ihre ersteErfahrungen mit demComputer? Was hat Siebesonders fasziniert?
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 7
Ein Blick zurück (a)
• ArpaNet• BBS• ICQ• Multi User Dungeous• Gopher• Social Networks: the WELL• Akustikkoppler
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Online Communities und Social Software
24.09.2008 8
By the end of the yearthere are four nodes on the "ARPA NETWORK", as shown in schematicabove. These were
• University of CaliforniaLos Angeles (UCLA),
• University of CaliforniaSanta Barbara (UCSB),
• University of Utah and • the Stanford Research
Institute (SRI)
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Online Communities und Social Software
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© Dr. Daniel Stoller-Schai
Online Communities und Social Software
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© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 11
Gopher: ein frühes „Yahoo“
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 12
Maurice (mo) and Howard (hlr) demonstrate the sekrit WELL
handshake
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
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© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 14
Ein Blick etwas weniger zurück (b)
• Mailing lists, Yahoo Groups• LAN Parties• Ultima Online• Kazaa• Sourceforge.net, Electronic Frontier
Foundation• Collaborative Filtering, • Peer reviews/ratings
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Online Communities und Social Software
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© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 16
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
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© Dr. Daniel Stoller-Schai
Online Communities und Social Software
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© Dr. Daniel Stoller-Schai
Online Communities und Social Software
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© Dr. Daniel Stoller-Schai
Online Communities und Social Software
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© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 21
Collaborative Filtering
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Online Communities und Social Software
24.09.2008 22
Soziale Kontrollmechanismen
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Teil 2
Status Quo: Das Internet ist sozialund kollaborativ
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Wie nutzen Sie den Computer heute? WelchenStellenwert spielt er in ihrem sozialen Netzwerk?
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 25
20Minuten, 30. April 2008, S. 33
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 26
Quelle Dr. Jochen Robes, Weiterbildungsblog.de 2007
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 27
Einfachere (und mehr) Tools
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Ergebnisse Umfrage April 2007
24.09.2008
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
0
20
40
60
80
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120
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160
180
BekanntBerufPrivatStudium
Bekannt 26 158 91 140 9 119 10 35 4 14
Beruf 3 57 0 1 0 18 0 4 0 6
Privat 15 121 4 115 4 78 3 12 2 9
Studium 1 116 0 16 0 4 3 1 0 1
Flickr Wikipedia Second Life You Tube Technocrati Google Maps
Del.icio.us Blogger Wayki Xing
20 Fragebogen von 29 zurückCa. 175 befragte Personen
24.09.2008
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
InfoWeek, Nr. 19, 29.10.2007, S. 16
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Analyse Webcast WEF
The Impact of Web 2.0 and Emerging Social network Models
24.09.2008
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 32
http://gaia.world-television.com/wef/worldeconomicforum_annualmeeting2007/default.aspx?sn=19781
1. Frage:Was treibt die Entstehung von „Virtual communities“ an? Ist ihr schneller Wertanstieg gerechtfertigt?
2. Frage:Wie beginnen Firmen soziale Netzwerkstrategien für ihre Produkte- und Marktentwicklung sowie für ihre Kommunikation zu verwenden?
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 33
Chad Hurley, Co-Founder and Chief Executive Officer, YouTube, USA
Statements:• The movement itself is just getting started. Leveraging the
power of people, leveraging the power of community, give everyone the chance to participate; that’s the nature of the internet
• Let the user to dictate how we had to develop our service.• We tried to remove those barriers by re-encoding the
videos into standard format to place them seamlessly for our entire audience and this helped us to growth too.
• Web 2.0: It is changing the world because it gives everyone a voice
• Are you worth 1.65 Billion $? We have been able to build a platform that’s build a large audience.
• What people is really driving to put a piece of content online is to see a reaction, to see views…
• Everyone wants to share its experiences
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 34
Caterina Fake, Founder, Flickr, USA
Statements:• It is a return to the roots of the web. • We had to be “power user” at that time though…• The tools are significantly more simple, • …what the internet always has excel, was connecting
people to each other• Web 2.0 services: They organizing all this information for
you• Organizing/Filtering functions: You want to see (only) the
photos which are meaningful to you.• The web is based on a cultural generosity; the desire to
share (your experience). The urge to share is much stronger than the urge to earn.
• Web Metrics: page view are dead. The number of connections between people will be very significant
• User created content or better “participatory media”
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 35
William H. Gates III, Chairman, Microsoft Corporation, USA
Statements:• We want to have every teacher, every student to have
those tools• We need micro Payments, we need better tools• The only thing which holds this all back is because we
don’t have a digital rights model.
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 36
Mark G. Parker, President and Chief Executive Officer, Nike, USA
Statements:• A fundamental shift in power that really give the power to
the consumer• Co-creation of products: you create communities; people
are sharing passions around those products and they start to create things which we can not even imagine.
• Two way dialogue: Now there is an interaction, that’s the whole new dimension how we operate.
• There is a lot of creative, passionate, knowledgeable people out there…
• Collective Intelligence: Expressing a judgment• If you don‘t embrace this movement, this change, this
access, this empowerment for consumers, I think you are at risk.
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 37
Viviane Reding, Commissioner, Information Society and Media, European Commission, Brussels
Statements:• Governments hands off the internet• We have not yet the new rules (to deal with this media)• The new rules must lift the barrier on IPR [Intellectual
property rights] and content productions• We need a multicultural and multi-linguistic approach• Creating communities: It is a bottom-up model. This
model will be very important for the big corporations in the future.
• Problem: The long tail of infamy (Privacy protection)
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 38
Erfolgsprinzipien
Enable the urge to share
Give everyone the chance to participate
Everyone wants to share its experiences
Collective control mechanism
the power of Co-creation
meaningful to you
Show reaction from the audience
Seamless technologiessimple tools
Allow access
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Film „The machine is us/ing us“
Michael WeschAssistant Professor of Cultural
Anthropology
24.09.2008
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 40
http://www.mediatedcultures.net/ksudigg/ oder http://www.mediafire.com/?22l2vyomimv
Interview mit Prof Michael Wesch im Magazin Wired:http://www.wired.com/entertainment/theweb/magazine/15-
05/raves_wesch
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Wie werden die neuen Möglichkeiten genutzt?
24.09.2008
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Wirtschaftlich | „Conversations are markets“
Rick Levine Doc Searls
David WeinbergerChristopher Locke
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
UBS Wealth Management / Juli 2008, S. 28
Wirtschaftlich | „Konsumenten sind mächtiger den je“
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Wirtschaftlich | Recherche vor dem Kauf
24.09.2008 44
TagesAnzeiger, 25, Juni 2008, S. 37
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Wirtschaftlich | Dort sein, wo der Kunde ist
24.09.2008 45
.ch, 15. August 2008, S. 7
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Wirtschaftlich| Human Resources goes Web 2.0
24.09.2008 46
http://www.handelsblatt.com/unternehmen/management/_b=2035439,_p=21,_t=ftprint,doc_page=0;printpage
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Wirtschaftlich | Promotion auf Second Live
24.09.2008 47
20Minuten, 27. März 2007
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Wirtschaftlich | Virtuelle Projektarbeit
24.09.2008 48
Quelle: Dr. Bernd Schopp, namics 2007
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Wirtschaftlich | Enterprise goesWeb 2.0
24.09.2008 49
Quelle: Dr. Peter Schütt, IBM 2007
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kommunikativ | Reden mit dem Volk
24.09.2008 50
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kommunikativ | Wer bloggt für mich?
24.09.2008 51
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kommunikativ | Blogger-Stress
24.09.2008 52
20Minuten, 8. April 2008, S. 25
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kommunikativ | Old media goes Web 2.0
24.09.2008 53
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kommunikativ | New media goes Web 2.0
24.09.2008 54
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Vernetzt | Casting via Communities
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20Minuten, 20. März 2008, S. 31
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Vernetzt | Dort sein, wo der/die Partner/in ist
24.09.2008 56
20Minuten, 15. August 2008, 21
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Vernetzt | Botéllon und Facebook
24.09.2008 57
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Vernetzt | Botéllon und Facebook
24.09.2008 58
20Minuten, 18. Sept.2008, S. 33
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Vernetzt | Vernetzung via Social Networks
24.09.2008 59
Blick am Abend, 29. August 2008, S. 2
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 60
.ch, 20. August 2008,3
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Vernetzt | Vernetzung via Social Networks
24.09.2008 61
20Minuten, 29. August 2008, S. 27
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Vernetzt | Vernetzung via Social Networks
24.09.2008 62
20Minuten, 22. April 2008, S. 25
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Vernetzt | „I hate Facebook“
24.09.2008 63
Blick am Abend, 3. Juli 2008, S. 17
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kritische Stimmen
24.09.2008
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kritisch | Alles nur ein Hype?
24.09.2008 65
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kritisch | Persönlichkeitsverletzung
24.09.2008 66
Blick am Abend, 1. September 2008, S. 2
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kritisch | Persönlichkeitsverletzung
67
20Minuten, 14.06.07, S. 26
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kritisch | Persönlichkeitsverletzung
24.09.2008 68
News, 6. Juni 2008, S. 21
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kritisch | Persönlichkeitsverletzung
69
20Minuten, 30.08.07, S. 41
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
70
PC Tipp, Juli 2007, S. 6-7
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
71
InfoWeek, Nr. 19, 29.10.2007, S. 14
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 72
Focus, 15/2008, S. 163
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kritisch | Sind soziale Netzwerke machbar?
73
Spiegel 29-2007, S. 70
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kritisch | Sind soziale Netzwerke machbar?
24.09.2008 74
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Kritisch | Bezahlte Aufmerksamkeit?
24.09.2008 75
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 76
Kritisch | Wie funktioniert künftig…?– copyright– authorship– identity– ethics– aesthetics– rhetoric– privacy– commerce– governance
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Teil 3
Ausblick: Das Internet wird sozialund kollaborativ sein
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Was sind Ihre Prognosen? Welche technischen
Möglichkeiten bestimmendie nächsten Jahre? Welche sozialen
Veränderungen ergebensich daraus?
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 79
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 82
InfoWeek Nr. 12, 23.06.2008, S. 16
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Mobile Internet
24.09.2008 83
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
24.09.2008 84
20Minuten, 1. September 2008, S. 22
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Semantic WebIntroductionThe Semantic Web is a web of data. There is lots of data
we all use every day, and it is not part of the web. I can see my bank statements on the web, and my photographs, and I can see my appointments in a calendar. But can I see my photos in a calendar to see what I was doing when I took them? Can I see bank statement lines in a calendar?
Why not? Because we don't have a web of data. Because data is controlled by applications, and each application keeps it to itself.
The Semantic Web is about two things. It is about common formats for integration and combination of data drawn from diverse sources, where on the original Web mainly concentrated on the interchange of documents. It is also about language for recording how the data relates to real world objects. That allows a person, or a machine, to start off in one database, and then move through an unending set of databases which are connected not by wires but by being about the same thing.
http://www.w3.org/2001/sw/
24.09.2008 85
http://blogs.nesta.org.uk/photos/uncategorized/2007/07/26/semantic_web_2.gif
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Verbindung von Sozialräumen – virtuell und real
24.09.2008 86
http://gbanga.com/index.de.htm
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
We are the Web (Kevin Kelly)
24.09.2008 87
http://www.opte.org/maps/tests/ http://www.wired.com/wired/archive/13.08/tech.html
“Take eBay. In some 4,000 days, eBay has gone from marginal Bay Area experiment in community markets to the most profitable spinoff of hypertext. At any one moment, 50 million auctions race through the site. An estimated half a million folks make their living selling through Internet auctions. Ten years ago I heard skeptics swear nobody would ever buy a car on the Web. Last year eBay Motors sold $11 billion worth of vehicles. EBay's 2001 auction of a $4.9 million private jet would have shocked anyone in 1995 - and still smells implausible today.”
© Dr. Daniel Stoller-Schai
Online Communities und Social Software
Web 2.0: Vom Anfang bis zum Ende…
24.09.2008