"Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of...
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Transcript of "Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of...
![Page 1: "Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011](https://reader034.fdocuments.us/reader034/viewer/2022051613/54c7642b4a79599a1a8b4644/html5/thumbnails/1.jpg)
© 2010 AKQA Inc. Confidential & Proprietary 1
Social shoppingbeyond group buying to delighting and incentivizing
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© 2010 AKQA Inc. Confidential & Proprietary
Creative DirectorHead of User Experience, AKQA
@Lynn_Teo2
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© 2010 AKQA Inc. Confidential & Proprietary 3
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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![Page 5: "Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011](https://reader034.fdocuments.us/reader034/viewer/2022051613/54c7642b4a79599a1a8b4644/html5/thumbnails/5.jpg)
© 2010 AKQA Inc. Confidential & Proprietary
Stop.
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© 2010 AKQA Inc. Confidential & Proprietary
Stop.Look.
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© 2010 AKQA Inc. Confidential & Proprietary
Stop.Look.Listen.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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![Page 9: "Social shopping: Moving beyond group buying to delight and incentive", Lynn Teo @ Frontiers of Interaction 2011](https://reader034.fdocuments.us/reader034/viewer/2022051613/54c7642b4a79599a1a8b4644/html5/thumbnails/9.jpg)
© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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Social Shopping
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©2011 AKQA - Con!dential and proprietary. All rights reserved.
Social Media Commerce
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©2011 AKQA - Con!dential and proprietary. All rights reserved.
Social Media Commerce
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©2010 AKQA - Con!dential and proprietary. All rights reserved.
Bring shopping where people connect
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©2010 AKQA - Con!dential and proprietary. All rights reserved.
Bring connection where people shop
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©2011 AKQA - Con!dential and proprietary. All rights reserved.
Social Shopping
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© 2010 AKQA Inc. Confidential & Proprietary
Listen.
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© 2010 AKQA Inc. Confidential & Proprietary 2
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© 2010 AKQA Inc. Confidential & Proprietary
Use interviews or !eldwork to uncover what consumer behaviors
are inherent in shopping
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© 2010 AKQA Inc. Confidential & Proprietary 18
fun
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© 2010 AKQA Inc. Confidential & Proprietary 18
prolong the fun
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© 2010 AKQA Inc. Confidential & Proprietary 21
sense of belonging
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© 2010 AKQA Inc. Confidential & Proprietary 21
!nd others with same style
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© 2010 AKQA Inc. Confidential & Proprietary 24
stress-reliever
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© 2010 AKQA Inc. Confidential & Proprietary 24
watch, then buy
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© 2010 AKQA Inc. Confidential & Proprietary 28
re"ection of self
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© 2010 AKQA Inc. Confidential & Proprietary 28
personalize and post
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
©2010 AKQA - Con!dential and proprietary. All rights reserved.
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© 2010 AKQA Inc. Confidential & Proprietary
Stop.Look.Listen.
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©2010 AKQA - Con!dential and proprietary. All rights reserved.
Stop.Look.Listen.ink.
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© 2010 AKQA Inc. Confidential & Proprietary 38
Content generation
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© 2010 AKQA Inc. Confidential & Proprietary 39
Quality recommendations
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© 2010 AKQA Inc. Confidential & Proprietary 40
Incentives
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© 2010 AKQA Inc. Confidential & Proprietary 44
New business models emerge?
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© 2010 AKQA Inc. Confidential & Proprietary 45
Social shopping is here to stay
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© 2010 AKQA Inc. Confidential & Proprietary 46
Delightful experiences
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© 2010 AKQA Inc. Confidential & Proprietary 47
Delightful experiences
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© 2010 AKQA Inc. Confidential & Proprietary 48
Quality, trustworthy information
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©2010 AKQA - Con!dential and proprietary. All rights reserved.
ank You