www.techsailor.comEngaging Your Customers Online

by Melvin Kwan

Social Sharing Plugins

Social Sharing Plugins

27 Aug 2010

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The first thing we all do when we find something…

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…is to share it!

The Phenomenon

• More and more, this kind of sharing takes place online

• Social plugins or widgets are new ways to share updates, photos, videos and more

• Start conversations about things you find interesting right from your web browser

• Best part about sharing is seeing responses to your post!

What is a social sharing plugin?

• A social sharing plugin is a small, self-contained module that an Internet user can place on his or her social networking profile page, blog, Internet start page or Web site to share and drive referral traffic to contents

How social sharing plugins work?

1. User browsers through news items, media, other content online

2. Shares to social media networking sites via social sharing plugins

3. Link and content is submitted, tagged, added to collective inventory and shared with online communities and friends

Why use social sharing plugins?

• Easy distribution of content

• Drive referral traffic to website

• Better rankings on search engines

• Extended reach and awareness beyond internal website

Social Sharing Plugins

Examples: All-in-one

Plugin #1 – Add This

http://www.addthis.com

Plugin #2 – Share This

http://www.sharethis.com

Plugin #3 – Tell a Friend

http://tellafriend.socialtwist.com

Plugin #4 – Add to Any

http://www.addtoany.com

All-in-one: Features Chart

Social Sharing Plugins

Examples: Stand-alone

Sharing Plugins: Stand-alone

Can you identify them all?

Sharing Plugins: Stand-alone

In their respective order: Yahoo Buzz Button, TweetMeme Re-Tweet Button, Facebook Share, Google Buzz Button, Twitter Tweet Button, StumbleUpon Button, Digg Button

Most popular sites shared to

http://www.emarketer.com

Bonus: Facebook

Social Plugins

FB Social Plugins: Likebox

Like Box (Facebook Fan Page)• The Like Box is a social plugin

that enables Facebook Page owners to attract and gain Likes from their own website.

• The Like Box enables users to:• See how many users already like

this page, and which of their friends like it too

• Read recent posts from the page• Like the page with one click,

without needing to visit the pagehttp://developers.facebook.com/plugins

FB Social Plugins: Activity Feed

Activity Feed• You specify a domain to show

activity for• The Activity Feed plugin displays

the most interesting recent activity taking place on your site

• If a user is logged into Facebook, the plugin will be personalized to highlight content from their friends

• If the user is logged out, the activity feed will show recommendations from your sitehttp://developers.facebook.com/plugins

FB Social Plugins: Comments

Comments• The Comments Box easily

enables your users to comment on your site's content

• Whether it's for a web page, article, photo, or other piece of content

• Then the user can share the comment on Facebook on their Wall and in their friends' streams

http://developers.facebook.com/plugins

FB Social Plugins: Like Button

Like Button• The Like button lets a user share

your content with friends on Facebook

• When the user clicks the Like button on your site, a story appears in the user's friends' News Feed with a link back to your website

http://developers.facebook.com/plugins

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