Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015
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Transcript of Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015
![Page 1: Social SEO? SRSLY? Hell Yes and Here's Why! - Zenith Duluth 2015](https://reader031.fdocuments.us/reader031/viewer/2022020307/55a7bbd11a28ab1b6d8b4917/html5/thumbnails/1.jpg)
Social SEO? SRSLY?YES! And Here’s Why
Mark Traphagen | Stone Temple Consulting
@marktraphagen
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Are we not men?
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But it’s not about Google+
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Not about any particular channel
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Your prospects are on the other side
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Where’s
the
Crack?
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One crack: Social SEO
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What is Social SEO?
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Social SEO Mythology
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Ranking Correlation
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Ranking Correlation
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stonet.co/fbseo2013
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stonet.co/fbseo2013
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stonet.co/GoogleTweetIndexing
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stonet.co/GoogleTweetIndexing
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stonet.co/GoogleTweetIndexing
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What about Google+?
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stonet.co/gplusranking
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stonet.co/CuttsSocialAuthority
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The One Exception
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stonet.co/GooglePlusSearchPower
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stonet.co/GooglePlusSearchPower
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What about the correlations?
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No, just common to hot days
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More likely cause
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More likely cause
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More likely cause
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More likely cause
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The Social SEO Cycle
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1 Content
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1. Content
2. Visibility
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1. Content
2. Visibility
3. Audience
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1 Content
2 Visibility
3 Audience
4 Fans
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1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
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1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
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1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery
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Organic SEO After Our Content “Hit”
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1 Content
2 Visibility
3 Audience
4 Fans5 Reinforcement
6 Authority
7 Discovery
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Organic SEO After Our Content “Hit”
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Let’s Connect!• www.stonetemple.com• +MarkTraphagen• @MarkTraphagen
THANKS!