Social & SEOSocial Media and SEO strategies to grow your online presence

Remember this face?

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Housekeeping:

Please use your phones (on silent)

We’ve got time for loads of questions

Please join in!

Why contribute?

● I will not mock● I will answer honestly● I will give my experience

And also

● I am not above bribery

If you’ve heard it before?

“That’s interesting!”

Sorry...who are you?

A little bit about me...SEO / PPC | Account Director Luna The GoldenDoodle Foodie - Frustrated Chef

Ranked #33 the UK Agency Top 100Listed #33 in The Drum Top 100 Agencies Census Report 2018 based on performance

#1 agency in the Midlands

https://www.thedrum.com/lists/top-100-independent-agencies

Most recommendeddigital agency 2018Winners of The Drum Grand PrixBest Overall National Agency 2018 - 40-99 staff

Best forSearch

Best forUsability

Best forClient service

Best forDigital full service

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RECAP

Digital Footprint

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Brand Search1. Claim Google My Business

Listing2. Add business images3. Detailed NAP information4. Review stars - feedback

Why● Respond to reviews● Control your brand● Competitor insights● Improves local SEO

Ask your fave clients for Google Reviews

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Get your stars up (they make a difference)

● Step 0. Claim GMB● Step 1. Get your Google business ID● Step 2. Copy your Google business ID● Step 3. Place your business ID in this URL:

https://search.google.com/local/writereview?placeid=<place_id>

● Step 4. Shorten the URL (https://app.bitly.com) and ask your best clients for feedback

For Example:

Get your mobile phones out!

hallam.co/EdRyan

Update keywords in your page copy

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Keywords● Title tags appropriate

● Meta description appropriate

Keywords in your copy (only if needed otherwise skip to SEO Optimisation)

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Keywords● Title tags appropriate

● Meta description appropriate

Keywords● Keyword in intro

● Keyword occurs 4 times

Tool to use● Shows page title

● Meta description

● H1 title

● Page load speed

● Domain authority

What keywords describe your business?Would people search for those?

“Solicitors in Nottingham”

“Car dealers in Leicester”

“Restaurants near me”

“Nottingham Business Networking”

For Example:

Who wants to be a guinea pig?● Keyword?

● Let’s look at your site in Moz

Assign one keyword per page

Homepage - High traffic, relevant keyword

Service A - High traffic, relevant keyword

Service B - High traffic, relevant keyword

SEO optimisation (Refresh)

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SEO...The Dark Art

Search Engines (Google) Made up of

SEO

Each Website has Elements that are weighted by Google which Google use to represent relevancy to a user's search query

● External links● Meta Title (The page name)● Page & subtitles (titles for

users)● Keyword density (the context)● Amount of copy (the depth)● Pictures and alt text (how rich)● Internal links (how important)

Any guesses to what these elements are?

So tell me new SEO stuff!

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Links, Links, Links, Links, LINKS...

Authoritative Websites

Which link is best?● University● Youth club

So we know Google thinks links are important, right?

But not all links are created equal...Which link is best?● LinkedIn● Facebook

Which link is best?● The Evening Post● The Times

Ok Ed...that’s fine but how!?

How do you get links!?

● Alumni of a Uni? Ask!

● Sponsoring an event? Ask!

● Having Articles published about your business? Ask!

● Your part of an Association? ASK!

● Quality local directories can help* (in moderation)

Done that. What next? Content.

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Purchase process

Who here does no research, searches with one keyword, lands on

the first page they see and purchases?

Help customers with their research

Create compelling, informed content that answers questions, queries and common misconceptions e.g. 301 redirects

What can you answer for your clients?

Don’t know? Use tools to help

● Ask your colleagues (innate knowledge)

● Google suggested searches● Answer the public

Finally...What about Social Media?

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Social market share in UK

So which one should you choose?

My argument.Social “channels” are still other people’s websites. If your website isn’t looking up to par why would you add to someone elses?

Also, they are difficult to do well...

Think about a petulant child...

1. In constant need of attention

2. Is VERY NOISY

3. Doesn’t really listen to you

4. Can be very smelly if left unattended

5. There are loads of others creating just as much noise

Still want to do it!?

Ask yourself these questions.

1. Is it right for your target

market?

● Gender

● Age

● Interests

Don’t know? Find out...4

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My recent Experian experience...

● Upper middle class

● Disposable income

● Male● Affluent area● Educated

Still want to do it!?

Ask yourself these questions.

1. Is it right for your target

market?

2. Do you have resource to

dedicate?

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Still want to do it!?

Ask yourself these questions.

1. Is it right for your target

market?

2. Do you have resource to

dedicate?

3. Do you have the skills to

produce content

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You still want to do it!?

Social rules of engagement

Don’t just shout about yourself.

Adding Value and Brand Building:

70%

Sharing Others’ Posts and Ideas:

20%

Promoting Yourself or Your Business:

10%

Role play!

How do I “Add value”...

1. Ask Questions

2. Post polls

3. Use imagery

4. Like others posts

5. Use #’s

6. Follow appropriate #’s

7. Post regularly at appropriate

times5

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To expand on some of these...

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What good looks like

Tweets with images receive 18% more clicks than tweets without images

What good looks like @Naming

Everyone likes to be included or given a shout out so name: ● Partners● Other organisations● Charities● Competitors? (see Wendys)

What good looks like Hashtags

Hashtags integrate your post into a conversation. What are your target market talking about?

https://hashtagify.me/hashtag/mutuals

What good looks like Fun...

It is a “Social” channel.

Do I go down to the pub and chat about the most recent Google algorithm update?

No.

What good looks like Questions

Poll people!

What good looks like Think Local!

Radio York +Yorkshire Puds

“Where do I get this funny or interesting content from?”

1. If you’re asking this question

maybe you need to get someone

to do this for you! But, this is a

good source:

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“What timeshould I post?”

An extreme example...If your target

market are students don’t post at 9am

on a Monday. They’ll be

ASLEEP

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Use Hootsuite

1. Schedule posts if target market are night owls

2. Track mentions or keywords e.g. “Life Insurance for Mortgages”

3. Control multiple platforms

Ref: https://www.hallaminternet.com/how-to-use-hootsuite/

How many times a week would an active account post or tweet?

A minimum of TWICE a day for an active account

Questions please ! !

https://hallam.co/EdRyan