Social Selling Training Session. © 2014 Salesfusion “We do not have a choice of whether we do...
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Transcript of Social Selling Training Session. © 2014 Salesfusion “We do not have a choice of whether we do...
Social Selling Training Session
www.salesfusion.com © 2014 Salesfusion
“We do not have a choice of whether we do social media, the question is how WELL we do it.”
-Erik QualmanAuthor of Socialnomics
www.salesfusion.com © 2014 Salesfusion
70% of the buyer’s journey is completed before there’s any interaction with your sales team. LinkedIn generates more leads than Facebook, Twitter, or blogging for B2B.
Your ProfileCONSIDER YOUR AUDIENCE
www.salesfusion.com © 2014 Salesfusion
Your ProfileDo I really need a photo when I could look like this?
• What is a professional photo?
Profile Photo
No family photos
Gauge level of necessary formality by your clients/industry
Clear, easily identifiable
Consistent with Twitter
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Your Profile
Do:Highlight your potential to add value
Include keywords to impact your search engine rank
Don’t:• Restate your title as your headline• State the obvious or the irrelevant
Headline
Keywords galore
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Your Profile
Examples of Creative Headlines
Eye-catching symbolsClear call-to-action
Timely and relevant content
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Your Profile
Don’t write your typical bio
Write in the 1st person
Include contact details
Upload content
• Summary Section
20 Minutes a DayFind time for these activities
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20 minutes a day
Post updates regularly, but not too frequently
Mix your product/company posts with relevant links to other articles and content
Interact with your connections’ posts
• Maintain Conversations
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20 minutes a day
Join groups that support your role, industry and purpose
Add value regularly
DON’T SELL
• Make Connections Through Groups
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20 minutes a day
Look at who viewed your profile
Get introduced
Monitor your connections’ connections
• Start New Conversations
ProspectingFind leads on LinkedIn
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Prospecting
Identify decision makers
Find ways to tailor communications
Send InMail
Follow the company page
• Find new leads
Need More Help?
CONTACT USContact Information
Salesfusion Address:3565 Piedmont Rd NE Building 2
Corporate Offices:855.238.6522
EMEA London Offices:+44 (0)203 514 8376
Email:[email protected]
Website:www.salesfusion.com
www.salesfusion.com © 2014 Salesfusion
