Social Selling - Tips and Hints

6
Social Selling is all about developing relationships through social networks such as LinkedIn and Twitter Social Selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening Digital networks like LinkedIn give you a far greater reach than you can achieve through traditional analog relationships. They’re not better, they are a complement that provide you with richer content

Transcript of Social Selling - Tips and Hints

Page 1: Social Selling - Tips and Hints

• Social Selling is all about developing relationships through social networks such as LinkedIn and Twitter• Social Selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening• Digital networks like LinkedIn give you a far greater reach than you can achieve through traditional analog relationships. They’re not better, they are a complement that provide you with richer content

Page 2: Social Selling - Tips and Hints

Building a Complete Profile

• Use lots of images and videos• Write conversationally• Join you industry’s LinkedIn Groups • Contribute short version posts• Write long version posts• Seek out recommendations• List your skills and endorsements

Having a complete profile is the best place to start …

Page 3: Social Selling - Tips and Hints

Best Practices

• Separate but complementary to your LinkedIn account• Great tools for the identification of leads and the things they are sharing• Provides you with InMail messaging• Provides content for messages that increase response rates by 50%• Identifies your SSI score (Social Selling Index) and how that compares to your network

LinkedIn Sales Navigator is a great tool for finding content about your clients and discovering new contacts

Page 4: Social Selling - Tips and Hints

Best Practices

• Navigator provides you with news and comments mentioning your accounts and individuals associated with those accounts

Page 5: Social Selling - Tips and Hints

Best Practices

• Examples of news shared by the organization and individuals• Provides you with a reason of call, or a way to identify what’s top of mind

• It’s always good to have something to talk about… something with meaning• LinkedIn Navigator does that

Page 6: Social Selling - Tips and Hints

Best Practices• There algorithm to calculate your SSI score has many drivers • Here are some ways to improve your SSI score;

http://www.linkedinsights.com/what-linkedins-social-selling-index-really-measures-i-know-how-your-ssi-is-calculated/