Social Selling

A Step by Step Process to Turn Owners into Clients and Clients into your

Digital Salesforce

Step One:

Don’t be distracted by the shiny new social media site.

Step Two: Don’t be a Google Ghost Town

• Ads

• Organic

• Directories

Step Three: Don’t Let a Negative

Review Ruin You

• Where to look

• How to respond

• Best practices

Directories

Directories

Directories

Ask for Reviews from Happy Clients

“These guys were awesome!”

Directories

Step Four: Don’t Wind Up on

WebsitesThatSuck.com

A Modern Wesite Includes:

• Responsive design

• Critical info above the fold

• A proper opt-in strategy

• High-res, professional

imagery

• Community Monday

• Testimonial Tuesday

• Why You Wednesday

• Thank you Thursday

• Fridays are for Closers

Step Five: Have a Content

Calendar

Community Monday

Testimonial Tuesday

Thank You Thursday

Your Content Categories: Close

Use hashtags – brand & community

➢ You and your customers use a

brand # consistently!

#PMCDenver

➢ Community #s connect content

with people who’re talking about

the same thing.

➢ The narrower the scope of the

hashtag, the more engaged the

users are.

➢ Use free tools like hashtagify or

tophashtag

Take Advantage of Facebook Live

• FAQs from

homeowners/Investors

• Virtual Tour

• Partner Interviews (RE Agents,

construction, mortgage broker)

• Highlight Investor/Owner

Facebook Video Ideas

• Facebook/Instagr

am

• Boost

• ReMarketing

Today, you have to pay to play.

• Keep it Simple! (Facebook &

Instagram)

• Prioritize directories

• Listen, empathize, respond

• Ask Happy Clients to be Social

• Create compelling content

• Video and Images

• Boost!

In Summary!

Don’t go it alone. Use your resources!

• COREY@EBOOTCAMP.COM

• TEXT: SLIDES TO 66866

• BOOK - $20

THANK YOU!