Simon Baptist

Group Head of Social Media, European Directories

29th June 2011

Social Search Trumps Search

Background

Yesterday, 28th June, I was asked to suggest a location to meet someone from my network for an after-work drink

I remembered that a new bar is due to open today that is half-way between his office and mine

I was very surprised at the results of how I found the company to pass onto him

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I Did a Named Search on Google.Result = Not Found

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I Decided to Try Facebook Search.Result = Found!

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Thoughts

This one example could be an outlier but for me personally it was interesting for a couple of reasons:

1. The initial fact that I thought to search on Facebook after Google failed

2. The surprise I had when I got the result I was looking for

What does it mean

• I take it as another positive note for the “you need to be in it to win it” reason for companies to have a Facebook presence

And not forgetting

• I Liked The Craft Beer Co. in the Facebook search results and all that entails in terms of Commercial Conversations for Lead Generation

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