Social + search synergy
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[MM.DD..YY] [PRESENTER] Jan 20, 2011 Social & Search Synergy
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Short presentation to the Dallas Social Media Club about how the social media savvy bloggers can get more traffic and new tribe members by leveraging search engine optimization (SEO)
Transcript of Social + search synergy
[MM.DD..YY] [PRESENTER]
Jan 20, 2011 Social & Search Synergy
who’s your audience?
searchengines
mo traffic, mo traffic, mo traffic
searchengines
SocialSearchSynergy
flickr.com/photos/havovubu/3728604649/
man vs. machine
man machine
content value
aesthetics, usability, human
voice,engagement
technical
action driver
latent need• peer connection• general interest• humor• break
identified need• topical
flickr.com/photos/one-moment-older/1847276591/
keyword clustering
thank you!
Tom McCrackenLevelTen InteractiveDirector
Phone: 214.887.8586Email: [email protected]: @levelten_tomBlog: leveltendesign.com/blog/tomLinkedIn: linkedin.com/in/tommccracken