Social Sales Young Business Festival
57
Your New Sales Funnel 1 Social Sales Mick Griffin
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Transcript of Social Sales Young Business Festival
PowerPoint Presentation
Your New Sales Funnel1Social SalesMick Griffin
Mick GriffinChief Revenue Officer
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$The Perception of a Sales Person
5The Perception of a Sales Person
6The Perception of a Sales Person
image
60%
-7%
97%Cold Calling Is Ineffective
Decline Cold LeadGenExpensiveThen SocialThe State Of Sales
8The Perception of a Sales Person
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Customers Are Now In Control
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13Customers Are Now In Control
Cyber Monday
88% of consumers use Online Reviews
85% Check 10 Reviews
88% of consumers trust reviews more then friends
44% will check even after making the purchasing decision
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Social Media is a Lead Gen Platform
Live Tweeting Operations
Dr Live Tweets Orthopedic Surgery
Live Q&A as Surgeons Rotated
Built Trust and Subject Leader
15% increase in sales after
Social SellingTwitter InteractionsNews Articles2000+40+
Target Posts Average 250 750 Likes
Troll has over 50,000 shares
Story covered by over 40 publications
Troll Replied First 56 Times
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Keynote Template
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Our Communication Funnel
Keynote Template
44The Communication Funnel
Day 0Welcome Email
Please Buy OurProduct.
Please Buy Our ProductHidden In A Case Study
You Really Should Buy Our Product.
You Will Miss Something Huge Now You Dont Have Our Product
Last Chance To Buy Our Product
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204The Average Number Of Emails Received Per Day
46Email Communication Funnel
OpenOpen / No ClickBouncedUnsub
ClickedUnopened
Clicked
OpenedNo ClickClicked
%%%%%PlusPremiumMax
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+50%When did it become acceptable for
of your leads to not even hear what your saying?
50Dynamic Communication Funnel
OpenOpen / No ClickBouncedUnsub
ClickedUnopened
Clicked
OpenedNo ClickClicked
%%%%%
51Dynamic Communication Funnel
OpenOpen / No ClickBouncedUnsub
ClickedUnopened
Clicked
OpenedNo ClickClicked
%%%%%
%
Social Selling
Social Selling
Social Selling
Social Selling
5500
8000
20%Shorter Social Sales Process
New LinkedIn GroupsDaily Quora QuestionsThe State Of Social Sales
Thank You
Mick [email protected]
pl.linkedin.com/in/mickgriffin
