Social Recruiting for IT

Consulting Made Simple

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Presented by

Steven Duque

Recruiting Innovation & Optimization Evangelist

#socialreach

@StevenDuque

@BullhornReach

Questions? Just ask, or email me at sduque@bullhorn.com.

Agenda

1. Background Information

- Marketing Hiring Landscape

- Social Media Adoption

2. Social Recruiting for IT Consulting

- Employment Branding for IT Consulting

- Social Recruiting, Social Referrals & Their ROI

- Social Recruiting Tactics & Approaches

IT consulting hiring landscape

Conditions for increased demand

42% of technology executives believed

it’s very likely that their companies

will invest in IT projects in Q1 2012

Source: Robert Half International Employment Report Q1 2012

Growth lies ahead

Q4 2011 Q1 2012

12% 20%

6% 10%

increase

decrease

Percentage of CIOs who plan to increase or

decrease staff levels…

Based on survey of 1,400

CIOs at US companies.

Source: Robert Half International Employment Report Q1 2012

A recovery to new heights

Source: Bureau of Labor Statistics, October 2011

Year-Over-Year Change in Consulting Industry Employment

January 2007 to October 2011

Increase in of Available IT Consulting Jobs

Source: 2010-11 Dice Tech/IT Survey.

Available IT Consultancy Jobs +30%

Full-Time +35%

Contract +22%

Part-Time +33%

A difficult search

73% of technology

executives said it’s

challenging to

locate skilled IT

professionals, up 7

points from the Q4

survey

Source: Robert Half International Employment Report Q1 2012

Industry Comparisons

Source: Robert Half International Employment Report Q1 2012

IT Consulting Unemployment Down

Source: Bureau of Labor Statistics, 2011.

Decreasing Amount of New Talent

Source: US Dept. of Education, National Center for Education

Statistics, Higher Education General Information Survey (HEGIS), 2008.

A Legally-Imposed Brain Drain of

Non-US Talent

Increasingly, enrollment

in U.S. universities in

engineering comes from

foreign nationals, and

we choose to send them

home after graduation

rather than giving them

green cards. So, our

students choose not to

major in engineering

while many foreign

students do, but are not

allowed to stay.

―

‖

- Craig Barrett

Former CEO & Chairman of Intel

Source: Dice.com Survey, 2010

30% Avg. turnover rate of tech

companies, including IT

consultancies

In 2011, what do you expect to happen with

regard to poaching of technology employees in

comparison to 2010?

More aggressive 54%

Same 33%

Less Aggressive 3%

I don’t know 10%

Source: Dice.com survey ,2011

social media adoption

Social Media Users by Age

62% of people on social

networks are of the

“professional” age

Social Media Users by Age

64%

61%

78%

Source: Google Ad Planner 2011, US Demographics Data

NETWORK

% of 35+

USERS

512m

122m

78m

# of 35+

USERS

Social Media Users by Age

38

39

44

NETWORK AVG. AGE

Source: Google Ad Planner 2011, US Demographics Data

Social Media Usage by Time

Time Spent Online

8.4 hrs. Amount of time

“professional”-aged

Americans spend per

month on social channels.

Facebook’s Ascent

A Changing Workplace: Social

Inboxes Checked Regularly

All Responses

Source: People—On the Go 2010 Report, Pierre Khawand

A Changing Workplace: Social

Inboxes Checked Regularly

Source: People—On the Go 2010 Report, Pierre Khawand

Top Management

Agenda

1. Background Information

- Marketing Hiring Landscape

- Social Media Adoption

2. Social Recruiting for IT Consulting

- Employment Branding for IT Consulting

- Social Recruiting, Social Referrals & Their ROI

- Social Recruiting Tactics & Approaches

EMPLOYMENT

BRANDING VIA

SOCIAL MEDIA

(FOR IT CONSULTING)

ROI of strong employment brand

how much lower the cost per

hire is for a company with a

strong employment brand

Source: LinkedIn, ―What’s the Value of Your Employment Brand?‖, Eda Guitekin, 2011

2x

The Difference: Recruitment

Advertising VS Social Media

Controlled

Uncontrolled

Monologue Dialogue

Recruitment

Advertising

Social

Media for

Recruiting

Leverage original content & casework

SOCIAL

RECRUITING,

SOCIAL

REFERRALS, &

THEIR ROI

Leverage your people

put a

face to

the copy

Utilize real relationships

tap peer-

to-peer

networks

Social Media Referrals

good

consultants

know good

consultants

Referrals Dramatically Outperform

Other Sources in Hiring Efficiency

Source: Dr. John Sullivan on ERE.net

2%

61%

40%

87%

0%

20%

40%

60%

80%

100%

% of Job Applicants ThatMeet Job Requirements

Offer Acceptance Rate

Hiring Efficiency

All Other

Sources

Referrals

Average

First-Year Turnover for Referrals is

63% Less than for Other Sources

Source: Dr. John Sullivan on ERE.net

7%

3%

4%

1%

0%

2%

4%

6%

8%

10%

12%

All Other Sources Referrals Average

First Year Turnover

Involuntary

Turnover

within First

Year

Voluntary

Turnover

within First

Year

11%

4%

SOCIAL

RECRUITING :

TACTICS

MARKET

OPEN JOBS

Don’t be this guy

Job! Job! Job! Job!

Job! Job! Job! Job!

Job! Job! Job! Job!

Job! Job! Job! Job!

Job! Job! Job! Job!

Job! Job! Job! Job!

Job! Job! Job! Job!

It all depends on your variables

32k

recruiters

Expectations vary across channels

―Social‖ isn’t a single category

BUILD

COMMUNITY

Discussion

Groups Hashtags (#) Page

Get involved in ongoing conversations

– Start with LinkedIn

Content is King… or Queen

Relevance Checklist

Helpful

Educational

Informational

Conversational

…

Being “relevant” is being:

Add value to connections’

professional lives online.

Multimedia

MONITOR

Monitoring

follow

the

leader

Monitoring

uncover

best

practices

through

metrics

Monitoring

info

triage

Create Your Free Account

Efficiency

• Broadcast your open jobs and content to your core social

channels at once

• Automate jobs re-posting

• Prioritize connections to engage with Radar Effectiveness

• Get a birds-eye view of social recruiting performance

• Monitor proportionate amount of traffic driven by channels

• Measure efficacy of update messages

www.bullhornreach.com

sduque@bullhorn.com

Steven Duque

Recruiting Innovation & Optimization Evangelist