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Social Proof Sells - How to Build a Buzz During Your VIP Day and Sell Out Future Events
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Transcript of Social Proof Sells - How to Build a Buzz During Your VIP Day and Sell Out Future Events
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Social Proof Sells: How to Build a Buzz During Your VIP Day and Sell Out
Future Events
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Selling anything online today requires plenty of “social proof.”
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Testimonials, “likes” and “shares,” re-tweets and re-grams are all ways of
saying “I like this. It’s worthy of my time and money.”
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For training programs, ebooks and other downloadable items, testimonials
are the biggest and best tool in your toolbox.
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But when you’re running a live event such as a VIP day, you have other, more
powerful options.
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Take Lots of Photos
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If your VIP day is live, remember to bring your camera along—or better yet, hire a professional photographer
to document.
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There’s no better way to get future VIP clients excited about your offers than
to show them photos of what to expect.
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If you hold your event in a hotel or resort, photos of the surroundings can
give it the feel of a relaxing retreat.
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If your event is virtual, grab some screenshots of your face-to-face video
chat.
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This will help show that even if you don’t meet your clients in person,
there is still a very real connection.
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Use the photos later on your:
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Blog
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Sales pages
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Email Newsletter
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Social Media Profiles
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Event Flyers
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Just be sure you get the appropriate model release from all your attendees before publishing their photos publicly.
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Nothing puts a damper on your next event quite like a cease and desist
order!
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Getting Testimonials
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During your event—while everyone is feeling enthusiastic about their business and excited for what’s on the horizon
—is the perfect time to grab some meaningful testimonials.
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Written testimonials are fine, but if you can capture them on video, you’ll be
well ahead of the competition.
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Simply set up a video camera on a tripod in a quiet corner of your venue,
and ask attendees to take a few minutes out of their day to share their
thoughts.
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You could even do this on the fly with a simple cell-phone video if you like.
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Hashtags are Hot
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Here’s another tip for getting the word out about your VIP days: create a
hashtag.
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Every time you post on Facebook, Twitter, or Instagram about your event,
use the hashtag.
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Encourage attendees to use it as well.
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You can create searches using your hashtag and post the results to your
sales page, your blog, or anywhere else you talk about an upcoming VIP day.
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If this sounds like a lot of work for one person to manage, well, it can be.
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But make no mistake, social proof is critical to your success, so unless your event is super confidential, the work
will pay off.
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If necessary, consider hiring an assistant to take the stress out of photos, testimonials and social posting.
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That way all your attention can be right where it needs to be, on your clients.
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Like this article and want more?
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Cash in on Client VIP Days: How to Plan a Fun & Profitable
Coaching Experience!
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http://MandeWhite.com/VIP-Day-Intensive