Social Product Measuring for Success aka Revenues
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Measuring Success of Social Apps and
IntegrationsFor Silicon Valley CodeCamp
Oct8 2011Sudha Jamthe @sujamthe
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Social Features/Integrations
Faceboob Apps
Facebook Connect from web via social widgets
Google+ Apps (mobile today)
Twitter Connects from Web App
Connect from Mobile (not covered in this talk)
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Facebook App/Connect Measurements
What Facebook Provides
1. Active users (Daily, Weekly, Monthly)
2. Likes, Unlikes
3. Activity (PageViews)
4. Activity (Media Consumption)
5. User Installs – new, lifetime,monthly active
6. Share Feedback
7. Performance
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@sujamthe
What you need to measure - Start with your goals
Success is defined from your goalsNew User Acquisition from Facebook ConnectNew Revenues Increased engagement of existing usersProfiling users to serve them better with your
product/service
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Building engaging applications
Its not only about social media posting, but also building engaging content, content types, marketing facebook applications
1000 users
50 to publish
150 new users
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What you need to measure Focus, Measure and Adapt
1. Follow path of user adoptions/drop off
Likes -> Published Likes -> New Users
2. What variables drive better conversion of likes to new users?
Showing Friends, Curated Content, positioning of like on your site
3. User Demographics, Virality, Referral Sources
4. Track engagement of new users to increased engagement of existing users.
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@sujamthe
Metrics Recommended From
1. FANS - Size, reach, and growth of the fan page
2. ENGAGEMENT - User interactions and engagement to content
3. COMMUNITY - Community management, response rate, key influencers, CORE FANS
4. COMPETITORS - Compare all of that with competitors
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Secret Sauce?
Agile Tweeking to your Goals
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Thanks!Contact:
Sudha Jamthe
@sujamthe
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