Social News and Bookmarking 101

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Social News & Bookmarking 101 Jane6e Toral h6p://digg.com/digitalfilipino h6p://delicious.com/digitalfilipino h6p://www.stumbleupon.com/stumbler/ digitalfilipino/ h6p://www.reddit.com/user/jane6etoral

description

An overview about social news and bookmarking process, tools, and how it can be used as a tool for content promotion. Janette Toral gave this presentation during the DigitalFilipino Club (http://digitalfilipinoclub.blogspot.com) webinar last March 2010 and at the Lopezlink (http://www.lopezlink.ph) webinar last August 26, 2010.

Transcript of Social News and Bookmarking 101

Page 1: Social News and Bookmarking 101

Social  News  &  Bookmarking  101  

Jane6e  Toral  h6p://digg.com/digitalfilipino  

h6p://delicious.com/digitalfilipino  h6p://www.stumbleupon.com/stumbler/

digitalfilipino/  h6p://www.reddit.com/user/jane6etoral    

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Social  News  &  Bookmarking  101  

•  Social  News  – Sites  that  allows  users  to  submit  and  vote  on  content  from  around  the  Internet.  

•  Social  Bookmarking  – Allow  users  to  collect  and  store  interesGng  links.  (counts  number  of  Gmes  link  has  been  stored  /  interpreted  as  votes).  

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h"p://digg.com  

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h"p://delicious.com  

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h"p://stumbleupon.com  

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h"p://reddit.com  

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How  to  use  social  news  and  bookmarking  for  business  

•  Headlines  – Write  a  great  one.  – Easy  to  digest,  entertaining,  and  valuable.  – Not  misleading.  

•  Target  the  linkeraG.  – People  who  link  to  content  they  found  to  be  interesGng.  

•  Submission  – 22  hours  before  you  want  it  to  be  popular.  

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How  to  use  social  news  and  bookmarking  for  business  

•  Content  –  Lists  

•  Top  x  best  •  Top  x  types  of  x  •  The  x  worst  •  The  x  geekiest  (expensive,  cheap)  

–  Breaking  news  –  Controversy  –  Games  –  Videos  –  Photos  

•  Know  your  target  –  Digg    

•  tech  /  news  •  SEO  value  

–  Delicious  •  Content  based  •  Author  /  writer  

–  StumbleUpon  •  Content  based  •  Sustained  traffic  

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lists  

breaking  news  

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controversy  

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Social  news  and  bookmarking  eGque6e  

•  Submit  in  moderaGon.  Do  not  flood  your  community.  

•  Submit  and  Vote  for  other  content  too.  Not  only  your  own.  

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Social  news  and  bookmarking  Gps  

•  Build  a  credible  profile.  •  Add  voGng  badges  or  links  to  your  content.  •  Be  familiar  with  the  site’s  culture  before  submi^ng  content.  

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Thank  you!  

h6p://www.searchprofileindex.com  h6p://www.e-­‐commercephilippines.com