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INTRODUCTION

A social networking service is an online service, platform or site that focuses on building and

reflecting of social networks or social relations among people, who, for example, share interests

and/or activities. A social network service consists of a representation of each user (profile),

his/her social links, and a variety of additional services.

Most social network services are web-based and provide means for users to interact over the

Internet, such as e-mail and instant messaging. Online community services are sometimes

considered as a social network service, though in a broader sense, social network service usually

means an individual-centered service whereas online community services are group-centered.

Social networking sites allow users to share ideas, activities, events, and interests within their

individual networks.

These days the concept of social media marketing is increasing. Social networking sites like

facebook, orkut. twitter, linkedin,etc have become marketing and advertising tools for the

advertisers. These sites are emerging as an advertisement platform for many types of businesses,

firms and organizations.

Social networking websites allow individuals to interact with one another and build

relationships. When products or companies join those sites, people can interact with the product

or company. That interaction feels personal to users because of their previous experiences with

social networking site interactions.

They act as a word of mouth. Because the information about the product is being put out there

and is getting repeated, more traffic is brought to the product/company.

Through social networking sites, products/companies can have conversations and interactions

with individual followers. This personal interaction can instill a feeling of loyalty into followers

and potential customers. Also, by choosing whom to follow on these sites, products can reach a

very narrow target audience.


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The various social networking sites are -:

Facebook Twitter Orkut Linkedin Google plus Youtube myspace


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OBJECTIVES

To determine why the advertisers are preferring social networking sites as an advertisementtool.

To understand the impact of social networking sites advertising on youth consumerpreferences.

To find out the major social networking sites for the advertisement purpose. To find out the advertising efficiency of google vs facebook.


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METHOD OF COLLECTING DATA

The data used in the following project is both PRIMARY as well as SECONDARY.

The primary data will include a structured questionnaire to be used for collection ofprimary data.

The questionnaire will comprise open and close-ended questions. A Likert scale would be used as a scaling technique for the questionnaire.

Whereas the secondary data includes information taken from magazines , newspapers ,internet , websites, case studies etc.


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Social Netwrkng Sites

Documents

Transcript of Social Netwrkng Sites