Social Networks Management

(Internet Survey)

Vanina Delobelle, PhD

www.vaninadelobelle.com

August 2008

Context of the survey

Internet survey from August Internet survey from August the 5th till August the 26th the 5th till August the 26th 20082008

www.vaninadelobelle.comwww.twitter.com/vanina

Context of the surveyContext of the survey

RespondantsRespondants

56 answers56 answers

RespondantsRespondants

49%

51%

Male

Female

50%

37%

13%

23-30

31-40

>41

3%

76%

13%

8%

Student

Employee

Independant

Other

Responses

Keep in touch !Keep in touch !

What is your main reason for using What is your main reason for using social networks ?social networks ?

Keep in touch55%

Career Management

45%

As soon as I get in touch with a As soon as I get in touch with a person !person !

What are your rules for connecting ?What are your rules for connecting ?

As soon as I get in touch with a person

(email or face to face)39%

Others12%

I need to have met the person at least once face to face

21%

I need to really know the person

well14%

I need to have got in touch at least 3 times with the

person (email or face to face)

14%

Keep track and send me Keep track and send me interesting content !interesting content !

What do you expect from What do you expect from your network ?your network ?

To help me find my next job

19%

Nothing16%

To send me interesting

content32%

To keep track33%

>301>301 ! !

How many connections do you have ?How many connections do you have ?

5%

7%

21%

23%

44%

<20

21-50

51-150

151-300

>301

Yes !Yes !

Do you pay much attention to your Do you pay much attention to your online personal branding ?online personal branding ?

Yes86%

No14%

Yes !Yes !

Do you make a difference online between your Do you make a difference online between your friends and your professionnal connections ?friends and your professionnal connections ?

Yes67%

No33%

I cannot organize my I cannot organize my connections properly !connections properly !

What is the most painful for you today What is the most painful for you today in managing your online network ?in managing your online network ?

24%

37%

39%

I have people I do notwant any longer

It required too muchmanagement

I cannot organize myconnections properly

I will have multiple networks I will have multiple networks based on different interests !based on different interests !

How do you see your future How do you see your future in network management ?in network management ?

I will have different networks based on different

interests

53%

I will focus on one or 2 networks

47%

For more conversations…

www.vaninadelobelle.com