social networks by Paulo Branco

Social Networks

Paulo Duarte

Web Evolution

• Web 1.0 (static pages)

• Web 2.0 (Colaborative Web – prosumer age)

• Web 3.0 (semantic Web)

July 2013 Social Networks Slide 2 of 53

Web 1.0


Web 2.0

Web 2.0 is the shift to the Internet as platform, and an understanding of the rules to succeed in

this new platform. Among others, the mostimportant rule is to develop applications thatleverage network effects to become better the

more they are used by people taking advantageof the collective intelligence

TimO'Reilly (2004)


Web 2.0


Web 2.0 ‐ Boom

Since 2003, with the launch of many new sites (e.g. LinkedIn, CouchSurfing, MySpace, LastFM, Hi5).

In 2004 comes the concept Web 2.0 to describe the new generation of the Internet, built by the user.

In 2006 TIME Magazine selects "You" as the Person of the Year


Web 3.0

Semantic Web

The information is organized in a semantic and personalized way.

http://www.wolframalpha.com/


Some Concepts

• Social Networks

• Social Media

• Interoperability


Definition

• Social Networks “Web‐based services that allow individuals to (1) construct a public or semi‐public profile within a

bounded system, (2) articulate a list of other userswith whom they share a connection, and (3) viewand traverse their list of connections and those

made by others within the system”.

(Boyd & Ellison, 2007)


Examples

• Social NetworksFacebookYoutubeTwitterLinkedInGoogle PlusFlickrPinterest


Definition

• Social Media

Means of interaction using the internet and social networks. As opposed to traditional media, encourages conversation and interaction betweenusers that are not mere consumers / readers / listeners, but also producers and participants in theproduction of content.


July 2013 Social Networks

The Vision of Students today (2007)

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Numbers


Monthly users – 1.1 BillionDaily users – 665 millions

.

Total users – Over 500 millionsMonthly users – 288 millions

.

Total users – 500 millionsMonthly users – 359 millions

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Now it’s theage of 45

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2013 – 751M

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Social NetworksJuly 2013 Slide 19 of 30


http://www.youtube.com/watch?v=4ba1BqJ4S2M

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http://www.youtube.com/watch?v=OtcpO4vipNU

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Bad Examples


The use of social networks

• To create an online presence and improve the visibility of the company/association/person

• To observe the competition/community (what present and future partners/clients say about you)

• To communicate with partners, clients, students, colleagues


Social Media ‐ Education


Retirado de: http://www.mindjumpers.com/

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Social Media ‐ Education

Promotes• Collaboration in content creation (Wikipedia)• Collective intelligence

“Some other eyes will look around, and find the things I've never found.”

Malvina ReynoldsIncreases• Motivation• Participation• Interaction


Social Media ‐ New challenges

• Personalization

• Sharing

• Participation

• Collaboration


Personalization

I want to have the contents directed to me

• Eliminate non important information • Organize content based on my preferences• Having my own channel of communication• Value the interactivity increasing the degree of intimacy


Personalization


Sharing


Participation

• Development of critical thought

• Possibility of intervening

• Need for involvement

• Willingness to help


Participation


Collaboration


Facebook

Allows us to create a profile (personal) or page (institutional/public figure).Posts, chat, discussion forums, photos, videos, events, petitions, and others (possibility to create apps).Excelent to interact with friends/customers/partners and to receive feedbackJuly 2013 Social Networks Slide 43 of 53

Twitter

Targeted to short and instantaneousinformation (maximum 140 characters)Used to share updates about what you'redoing or links of interest.Users follow and are followedPossibility of "retweet", increasing thevisibility of information.


Google +

Target and goals similar to Facebook.Thanks to it being linked to other Google features is a great tool for sharing and to influence the actual content search inGoogle.A very secure social network with greatsearch options.


New Social Media

Strategy

Planification

5 W’s and one HWhy, Who, What, Where, When, How

WhyWhy do I need a new social media strategy?


Planification

Who?Who is my target group? (Age, Location, Sex, other characteristics)

WhatWhat do I have to offer?What can I do?


Planification

HowHow they interact? (Applications/contentsthey use, and how they use them).How do I reach them? (Contents, type ofinteraction, applications).


Planification

WhereWhere are they? (Which networks).

WhenWhen are they most active? When are they online. When should I interact?


Interoperability


“Interoperability is the ability of a system or a product to work with other systems or products without special effort on the part of the customer.”

http://ethics.csc.ncsu.edu/

In social media is the possibility to publish the same information to several platforms at the same time, or to aggregate content from those networks into one service.

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Publish in several networks

HootsuiteHootsuite

FacebookFacebook

TwitterTwitter

LinkedInLinkedIn

Google+Google+

WordpressWordpress


Multilevel Diagram

Rss FeedRss Feed HootsuiteHootsuite Allnetworks

Allnetworks

Rss FeedRss Feed TwitterfeedTwitterfeed

FacebookFacebook

TwitterTwitter

LinkedInLinkedIn


Interactive Applications

Facebook


Intel – Museum of Me

3 de dezembro de 2012 Argumento Interativo

http://www.intel.com/museumofme/r/index.htm

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Lost in val sinestra

3 de dezembro de 2012 Argumento Interativo

http://www1.lost‐in‐val‐sinestra.com/

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social networks by Paulo Branco

Education

Transcript of social networks by Paulo Branco