Social networks and You !
16
Social Networks and You ! (Internet Survey) Vanina Delobelle, PhD www.vaninadelobelle.com April 2008
-
Upload
vanina-delobelle -
Category
Technology
-
view
2.686 -
download
2
description
Results of a survey trying to understand how social networks are used.
Transcript of Social networks and You !
Social Networks and You !
(Internet Survey)
Vanina Delobelle, PhD
www.vaninadelobelle.com
April 2008
Context of the survey
Internet survey from the 9th till Internet survey from the 9th till the 16th of April 2008the 16th of April 2008
www.vaninadelobelle.comwww.twitter.com/vanina
LinkedIn Q/A
Context of the surveyContext of the survey
RespondantsRespondants
66 answers66 answers
Others (Italy, Belgium, Spain, UK, Mexico, Netherlands, Slovenia) 11%
RespondantsRespondants
15-24, 12%
45-54, 6%
25-34, 47%
35-44, 34%
>55, 1%
Age of respondants
Female, 37%
Male, 63%
Sex of respondants
Student, 4%
Other profession, 11%
Executive, 33%
Employee, 52%
Profession of respondants
Responses
To connect with former co-To connect with former co-workers !workers !
Why do you use social networks ?Why do you use social networks ?
33%
24%
21%
12%
10%
0% 5% 10% 15% 20% 25% 30% 35%
To connect withformer co-workers,
friends…
To communicate
To get new businessopportunities
To find a job
To find the rightpersons at the right
time
LinkedIn !LinkedIn !
Which networks do you use the most ?Which networks do you use the most ?
LinkedIn, 44%Facebook, 19%
MySpace, 7%Others, 7%Orkut, 4%
Twitter, 8%
Hi5, 1%
2 !2 !
On how many online networks are On how many online networks are you ACTIVELY present ?you ACTIVELY present ?
240%
510%
430%
320%
0-4 !0-4 !
In social networks, to how many In social networks, to how many Groups do you belong ACTIVELY ?Groups do you belong ACTIVELY ?
5 to 1013%
More than 106%
0 to 481%
Every day !Every day !
How often do you connect to How often do you connect to social networks ?social networks ?
56%
23%
19%
2%
0% 10% 20% 30% 40% 50% 60%
Every day
Every week
Every other day
Once in a while
Medium !Medium !
How would you consider you fidelityHow would you consider you fidelityTo a network ?To a network ?
67%
17%
16%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Medium: If I find abetter one I wouldtransfer my data
High: I will not change
Low: I am in manynetworks but do not
do much of them
No !No !
Would you pay to access a network ?Would you pay to access a network ?
Maybe17%
Yes8%
No75%
Because already a lot of people Because already a lot of people joined the network !joined the network !
Why would you sign up to a Why would you sign up to a new social network ?new social network ?
7%
34%
32%
17%
9%
0% 5% 10% 15% 20% 25% 30% 35% 40%
For better spamcontrol
Because already a lotof people joined the
network
For better contactsmanagement
Because my friendinvited me
For better dataprivacy
Yes !Yes !
For you, are social networks a « Must Have » For you, are social networks a « Must Have » to manage your online relations ?to manage your online relations ?
Yes, 58%
No, 42%
For more conversations…
www.vaninadelobelle.com
