Social Networking & WorldCat

27
EVERY CONNECTION has a starting point. Jasmine de Gaia Product Management WorldCat Consumer Discovery Social Networking & WorldCat.org

description

Jasmine de Gaia Product Management WorldCat Consumer Discovery. Social Networking & WorldCat.org. Social networking is now mainstream. Widespread adoption of social networking! Library of Congress - PowerPoint PPT Presentation

Transcript of Social Networking & WorldCat

Page 1: Social Networking & WorldCat

EVERYCONNECTI

ONhas a

starting point.

Jasmine de GaiaProduct ManagementWorldCat Consumer Discovery

Social Networking & WorldCat.orgSocial Networking & WorldCat.org

Page 2: Social Networking & WorldCat

Social networking is now mainstreamSocial networking is now mainstream

Widespread adoption of social networking!

Library of Congress

• Expanded on its successful 15.7M views Flickr experiment and is now posting material at iTunes and YouTube.

Museums / Special Libraries

• Conversations with curators and content providers

National Science Foundation

• $15M grant program for social computational systems

Fastest growing demographic on Facebook? Women over 55!

Page 3: Social Networking & WorldCat

WorldCat.org StrategyWorldCat.org Strategy

WorldCat.org Strategy

Create a worldwide web-scale, end-user centered presence for libraries driven by three key objectives:

1. Raising global awareness and find-ability of libraries

2. Increasing library relevancy by providing more access, content and value

3. Connecting users, both physically & online, to libraries & library services

Page 4: Social Networking & WorldCat

Driving Usage of Libraries via WorldCat.orgDriving Usage of Libraries via WorldCat.org

Connect to Libraries Provide

Value

Generate Traffic

WorldCat.org

Libraries

Page 5: Social Networking & WorldCat

Driving Usage of Libraries via WorldCat.orgDriving Usage of Libraries via WorldCat.org

Connect to Libraries Provide

Value

Generate Traffic

WorldCat.org

Libraries

Page 6: Social Networking & WorldCat

People are twittering about us! People are twittering about us!

Page 7: Social Networking & WorldCat

WorldCat Downloadable Widgets – Search BoxWorldCat Downloadable Widgets – Search Box

Page 8: Social Networking & WorldCat

WorldCat Downloadable Widgets –Keyword Search WorldCat Downloadable Widgets –Keyword Search

Page 9: Social Networking & WorldCat

List WidgetList Widget

Page 10: Social Networking & WorldCat
Page 11: Social Networking & WorldCat

Google BooksGoogle Books

Page 12: Social Networking & WorldCat

Facebook Ad CampaignsFacebook Ad Campaigns

Page 13: Social Networking & WorldCat

YouTube VideosYouTube Videos

Citations Tool – over 16,000 downloads!

Hackathon

List creation

Videos created by others

Why I love WorldCat – coming soon!

Page 14: Social Networking & WorldCat
Page 15: Social Networking & WorldCat

Driving Usage of Libraries via WorldCat.orgDriving Usage of Libraries via WorldCat.org

Connect to Libraries Provide

Value

Generate Traffic

WorldCat.org

Libraries

Page 16: Social Networking & WorldCat

DemoDemo

Detailed record redesign

Reviews & Ratings

Lists

List watching

Saved search

Tags

www.worldcat.org

Page 17: Social Networking & WorldCat

WorldCat HackathonWorldCat Hackathon

Held at NYC Public Library, Nov. 7-8, 2008

Over 35 participants

2nd session held in Amsterdam last week

Generated lots of creative ideas & helped inform our product plans

Page 18: Social Networking & WorldCat

Created by Mark Matienzo at NYPL

Visualizing WorldCat HoldingsVisualizing WorldCat Holdings

Page 19: Social Networking & WorldCat

Driving Usage of Libraries via WorldCat.orgDriving Usage of Libraries via WorldCat.org

Connect to Libraries Provide

Value

Generate Traffic

WorldCat.org

Libraries

Page 20: Social Networking & WorldCat

DemoDemo

Library affiliation

Library profile page – new!

Page 21: Social Networking & WorldCat

Find in a Library through your Android PhoneFind in a Library through your Android Phone

Page 22: Social Networking & WorldCat

Mobile Web ApplicationsMobile Web Applications

http://mobileworldcat.org

Page 23: Social Networking & WorldCat

WorldCat Mobile pilotWorldCat Mobile pilot

Over 14,000 downloads since Jan. 2009!

Download at www.worldcat.org/m/

Page 24: Social Networking & WorldCat

Using WorldCat.org to Build Web-scale for LibrariesUsing WorldCat.org to Build Web-scale for Libraries

WorldCat.org aims to provide unique value by:

1. Embedding libraries in the internet on your behalf

2. Providing unique & aggregated content for all library users

3. Driving more usage of libraries (local, regional & global)

Page 25: Social Networking & WorldCat

WorldCat.org numbers – Good news for librariesWorldCat.org numbers – Good news for libraries

Traffic continues to grow at an impressive rate!

Over 500 million click-throughs to WorldCat.org

16 million page views per month

Over 27 million click-throughs to library services (OPAC, ILL, OpenURL, etc.)

Page 26: Social Networking & WorldCat

•Enhanced digital material search & access

•Library search

•Further internationalization efforts

•Authoritative content

•More widgets

•Additional strategic partnerships

What’s Next? What’s Next?

Page 27: Social Networking & WorldCat

Open DiscussionOpen Discussion

Are we on the right track?

What do you like / dislike?

What other features would you like to see?

What are your patrons asking for?

Thoughts on emerging trends or mashups?

Thanks for your feedback!