Social Networking & Web 2.0
-
Upload
alia-community-information-australia-networkers -
Category
Education
-
view
411 -
download
2
Transcript of Social Networking & Web 2.0
![Page 1: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/1.jpg)
CIAN forum 3 November 2007
Social Networking and Web 2.0
Flickr, Facebook, MySpace, Twitter, Google Groups, YouTube, Vimeo, blogs, wikis...
![Page 2: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/2.jpg)
What is Web 2.0?
A perceived second generation of web-based communities and hosted services that aim to facilitate creativity and collaboration between users. The term became popular following the first O'Reilly Media Web 2.0 conference in 2004.
![Page 3: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/3.jpg)
Examples of Web 2.0
• Web 1.0 Web 2.0• DoubleClick Google AdSense • Ofoto Flickr• Akamai BitTorrent• mp3.com Napster• Britannica Online Wikipedia• personal websites blogging• Publishing participation• content management systems wikis• directories (taxonomy) tagging/folksonomySource: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
![Page 4: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/4.jpg)
Or in other words…
• read/write web
• long tail
• ‘radical trust’
• user experience
• the whole ‘conversation’ thing
• perpetual beta Source: http://www.librarian.net/talks/aus2.0/#graphics
![Page 5: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/5.jpg)
Web 2.0 Thinking Game
http://www.zeldman.com/2006/10/17/web-20-thinking-game/
![Page 6: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/6.jpg)
What about Web 3.0?
Nobody really know what it is yet…
Web 1.0 - the read-only web
Web 2.0 - the read-write web
Web 3.0 - the Read-Write-Execute web
![Page 7: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/7.jpg)
What is social networking?
Building online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.
![Page 8: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/8.jpg)
Most social network services are primarily web-based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups.
![Page 9: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/9.jpg)
Examples
• MySpace
• 360.yahoo.com
• Bebo
• Friendster
• Orkut
• xanga
![Page 10: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/10.jpg)
MySpace
MySpace is an online community that lets you meet your friends' friends.
www.myspace.com
www.myspace.com/howardgovernment
www.myspace.com/officiallaborspace
![Page 11: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/11.jpg)
SN of another kind
• Digg - community-based popularity website • Del.icio.us - social bookmarking, allows you to
store and share bookmarks on the web • LibraryThing – catalog what you’re reading
online and connect with people who read the same things
• Twitter - What are you doing now?Wikipedia on Twitter
![Page 12: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/12.jpg)
How to do it
• The Common Craft Show - a series of short explanatory videos about blogs, wikis, social networking, social bookmarking (and zombies).
![Page 13: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/13.jpg)
Video sharing
• YouTube
• Google video
• Vimeo
• Videoegg
Ten video sharing services compared
![Page 14: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/14.jpg)
Top video sites
1. youtube.com 62.85%
2. video.google.com 15.68%
3. vids.myspace.com 8.60%
4. metacafe.com 5.19%
5. video.search.yahoo.com 4.01%
Source: http://news.cnet.co.uk/software/0,39029694,49280848,00.htm
![Page 15: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/15.jpg)
Where to next?
Monetise your contentwww.iabuk.net/en/1/youtubeadshareinitiative.mxs
Is video sharing dead?http://news.cnet.co.uk/software/0,39029694,49291654,00.htm
![Page 16: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/16.jpg)
Photo sharing
• Flickr
• Photobucket – photos and video
• Picasa - Google's photo organiser
• Picturetrail
• SnapFish – online pics and digital camera prints
![Page 17: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/17.jpg)
Blogs
Blogs - website where entries are written in chronological order
The power of blogging - http://www.abc.net.au/rn/mediareport/stories/2007/2081805.htm
Jerry Seinfeld:Is that the worst new word of the culture, "blog"? It's so unattractive. It's like
something that you spit up and it's, it has like, it congeals, and is, you know, and you kick dirt on it.
![Page 18: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/18.jpg)
Wikis
Wikis - collaborative websites that have multiple contributors
eg www.wikipedia.org
![Page 19: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/19.jpg)
Bit Torrent
BitTorrent - delivering high-quality files over the web: movies, TV shows, music tracks and PC games available for download
![Page 20: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/20.jpg)
Creative Commons
• Creative Commons (CC) is a non-profit organisation devoted to expanding the range of creative work available for others legally to build upon and share. It has released several copyright licenses known as Creative Commons licenses.
![Page 21: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/21.jpg)
Creative Commons helps you publish your work online while letting others know what they can and can't do with your work. When you choose a license, CC provides tools that let you add license information to your own site, or to one of several free hosting services that have incorporated Creative Commons.
![Page 22: Social Networking & Web 2.0](https://reader033.fdocuments.us/reader033/viewer/2022052823/5556c9dbd8b42abb428b539e/html5/thumbnails/22.jpg)
Your ABC
www.abc.net.au• RSS/XML• Podcasting• Video on demand• YouTube• Tags• Blogs