Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2
description
Transcript of Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2
![Page 1: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/1.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.1
SOCIAL NETWORKING
OMG, LOL, Follow me, Friend me, Like me (#HowDoIBuildMyBrandWithThisStuff?)
Nhat Pham
@NhatPham#CGT10
![Page 2: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/2.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.2
2
C-Level of Social Marketing Success™C-Level of Social Marketing Success™
Cultivate Common Cause Find your why It doesn’t have to be warm & fuzzy Connect to them on emotional level
![Page 3: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/3.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.3
Best Practice Best Practice
Know your purpose/goal
Develop a Plan and Strategy
Decide metrics to use
Measure your results
![Page 4: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/4.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.4
Benjamin MooreBenjamin Moore
76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?
![Page 5: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/5.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.5
Benjamin MooreBenjamin Moore
76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?
![Page 6: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/6.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.6
Benjamin MooreBenjamin Moore
76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?
![Page 7: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/7.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.7
ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners
Richmond, VA based cleaners 13 locations
Challenge Want to capture more emails One week Social Campaign
![Page 8: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/8.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.8
ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners
Solution Free Pants Wednesday Facebook, Twitter, YouTube Other local sites
![Page 9: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/9.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.9
ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners
Results
1123 pants cleaned Opt-in 611 new valid emails 2247 additional articles of clothing 27.6% increase in revenues
![Page 10: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/10.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.10
Case Study: Tots-on-the-GoCase Study: Tots-on-the-Go
Strollers & Travel gear for Moms
Blog/YouTube – Increase stroller sales 3% sales came directly from Twitter first
month
![Page 11: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/11.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.11
Case Study: Mekong RestaurantCase Study: Mekong Restaurant
![Page 12: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/12.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.12
Case Study: Mekong RestaurantCase Study: Mekong Restaurant
Metrics
![Page 13: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/13.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.13
Case Study: Mekong RestaurantCase Study: Mekong Restaurant
Metrics
![Page 14: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/14.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.14
Social Networking 101Next Steps
Decide which Social Platforms to Use
Start from Inside Out Develop plan Keep Learning Train Internal or Outsource
![Page 15: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/15.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.15
Bonus – Twitter on Training Wheels
Follow People Follow #Hashtags Tweetbeep Tweetdeck Tweet
![Page 16: Social Networking ROI: #HowDoIBuildmyBrandwithThisStuff: CGT2010 Sales and Marketing Summit 2](https://reader035.fdocuments.us/reader035/viewer/2022081518/554caa9db4c905335b8b46f7/html5/thumbnails/16.jpg)
© 2010 SUCCESSWERKS. Do Not Copy or Distribute.16
Nhat [email protected]
804.708.7637
in/NhatPham
/NhatPham
@NhatPham#CGT10
RoadWarriorShow.com
ContactContact