Social Networking for Surgeons
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Transcript of Social Networking for Surgeons
Social Networking for Physicians: Why I Tweet
Social Media for Physicians
Andrew S. Wright MD@andrewswright
Social Media: the single best tool for professional developmentPersonal GrowthMedical KnowledgeProfessional CommunicationEducationOutreachNetworkingIdentityMarketing
Marketing/Personal Branding
http://thesparkreport.com/infographic-social-mobile-healthcare/
20% of Google Searches are for Health Information
Networking
Case Study 1: The International Hernia Collaborative
1.49 Billion monthly visits (13% annually)968 million users visit daily83% users from outside USFacebook
1.49 Billion monthly visits (13% annually)968 million users visit daily83% users from outside USFacebook
International Hernia Collaboration
International Hernia CollaborativeClosed GroupSurgeons (and select industry) onlyMembers vetted by committee>2400 members, >20countries5-10 posts/day
International Hernia CollaborativeNow versions for:RoboticsColorectalBariatricsMinilaparoscopyForegut Surgery
International Hernia CollaborativeNow versions for:RoboticsColorectalBariatricsMinilaparoscopyForegut Surgery5 minutes to start group50 members 1st week10-15 minutes/week administrate
SAGES Foregut
Case posted with endoscopic photos and manometry images17 comments in 24 hours
SAGES ForegutCase posted with endoscopic photos and manometry images17 comments in 24 hoursVideo of UGI requested and posted
SAGES ForegutCase posted with endoscopic photos and manometry images17 comments in 24 hoursVideo of UGI requested and postedSurgeon adjusts plan in response to feedback
SAGES ForegutCurrent Status494 members300+ posts2-5 posts/week8.44 comments/post
Case Study #2: SAGES Twitter
Twitter320 million monthly users79% outside US6,000 tweets/secondEach tweet 140 characters, can contain photos/links
Twitter320 million monthly users79% outside US6,000 tweets/secondEach tweet 140 characters, can contain photos/links
Brevity is the soul of wit
Anatomy of a tweet
Twitter use at SAGES Annual Meetings
2014
20142015
20142015
2016
Industry
Administrative
Social
Discussion
American College of Surgeons 2016
Cautionary Tale!
Unprofessional Behavior on FacebookLangenfeld, University of NebraskaIdentified only publicly available profiles and posts80% residents use facebook26% accounts had potentially or clearly unprofessional posts
Unprofessional Behavior on Facebook>700 Attending surgeons25% publicly accessible accounts15% potentially or clearly unprofessional postsAlcoholPoliticsInappropriate LanguageSexually SuggestiveMore common among male surgeons with