Social networking for human resources professionals wb

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Engaging Top Talent: Social Networking for Human Resources Professionals Am I really going to ever hire anybody using this online stuff?

description

What are some of the latest approaches to using social networking tools to find, hire, and retain employees? What might the future hold?

Transcript of Social networking for human resources professionals wb

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Engaging Top Talent:Social Networking for

Human Resources Professionals

Am I really going to ever hire anybody using this online stuff?

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Yesterday

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In the past, our channels were limited.

• Print• Radio• Television

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Today

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Compare television viewership…

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… to social media participation.

Source: Did You Know 4.0

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Social media is already mainstream.

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Evolution of the Social Web

“Are social computing themes like user-generated content and communication fundamentally changing the rules of business? We think they are—in a big way.”

Forrester Research

Personal

Transactional

Informational

Relevant

Interactive

Social2000

2006 2009 and beyond…

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How many ways can I “Share This?”

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Short Quiz

1. I have a LinkedIn profile.2. I have a Facebook profile.3. I tweet.4. I belong to one or more other social networks.5. I have hired someone I identified or attracted

via one of these social networks.6. My company has blocked one or more of these

social networks.

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Agenda

• Tools• Techniques• Risks• Future

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Tools

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Which channel(s) to choose?

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The top global companies use many…

Source: ENGAGEMENTdb.com

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… and reap significant rewards.

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Social Network Demographics

Statistic Facebook LinkedIn MySpace Twitter YouTube

Monthly Unique Visitors (millions)

132 15 48 21 92

Gender % 43M/57F 50M/50F 36M/54F 43M/57F 50M/50F

Largest Age Group (% of whole)

45-54 (24%) 35-44 (31%) 0-17 (34%) 35-44 (29%) 18-34 (35%)

2nd Largest Age Group

36 -44 (20%) 45-54 (28%) 45-54 (19%) 45-54 (20%) 35-49 (24%)

Average Household Income

50-75K (36%) 75-100K (23%)

25-50K (39%)50-75K (35%)

25-50K (30%)50-75K (27%)

30-60K60-100K100K+ (27%)

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Techniques

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The Direct Approach

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Wabbit Hunting

• LinkedIn / Facebook / Twitter Profile Searches• LinkedIn Answers• Hunt LinkedIn Groups• Follow LinkedIn Companies (New)• Blog searches (via Technorati, Icerocket)• Google Alerts

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The Indirect Approach

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Honey Pot

• Interesting blog content• Webinars• Viral videos about your company• Thought leadership• Conversation leadership• Community creation (Ning, LinkedIn Groups)• White papers• Traditional job posting

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Risks

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Fire! (Ready, Aim)

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Aim… aim… er, aim….

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Poacher’s Paradise

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Legal Risks

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Legal Risks

• Discrimination• Harassment / Stalking• Bad referencing practices• Information leaking• Misinformation• Hate pages (“I hate company X!”)• Liability for bad advice (highly regulated

industries)

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You do not control the vertical (or the horizontal)

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Tomorrow

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Prepare for more disruptionsAugmented Reality

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Augmented Reality

Followers 12Following 5

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Augmented Reality

Followers 12Following 5

EllKell: @talentline411 Waiting for my tweets and LinkedIn activity to yield $100K

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Prepare for more disruptions

• Real estate• Health care• Transportation• Tourism• Leisure and

entertainment• Games• Retail• Social networks &

communities

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What to watch for

• Faster• Easier• Different

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A few closing thoughts

• Remain calm.• Social engagement matters in the

“War for Talent.”• Personally embrace these tools

and raise your awareness of what they can do.

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Thank you!

Todd Nilson@socialsyntax(414) 378-2083http://socialsyntax.net