Social Networking for Business May 2010. The three ‘O’s of user expectation.
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Transcript of Social Networking for Business May 2010. The three ‘O’s of user expectation.
Social Networking for Business
May 2010
The three ‘O’s of user expectation
OwnershipSocial media websites belong as much to the public as to their creators
OwnershipSocial media websites belong as much to the public as to their creators
OmnipresenceMillions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are
BBC Cycling the Americas
BBC blog
~5,000 followers~200,000 views
~4,000 fans
~1,000,000 views
OwnershipSocial media websites belong as much to the public as to their creators
OmnipresenceMillions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are
OpennessThe web was designed as a collaborative medium and we’ve no reason to keep the public out
OwnershipSocial media websites belong as much to the public as to their creators
OmnipresenceMillions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are
OpennessThe web was designed as a collaborative medium and we’ve no reason to keep the public out
