Social Networking for AdultsMay 28, 2009

Nashua Public Library

Steve ButzelAssistant Director, Portsmouth Public Library

President, New Hampshire Library AssociationWeb Designer and Library Consultant

sbutzel@yahoo.com

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What is Social Media Networking?

• Blogs• Wikis• Webcasts & Podcasts• Online Communities

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Why are people using it?

• To keep up to date with friends• Develop contacts, professional network• Increase visibility• Build credibility• HAVE FUN!

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What’s the vibe?

• “It’s about what you can contribute. Not what you can get.”

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LinkedIn

http://learn.linkedin.com/

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Create An Account

• Account Types– Personal, free– Business, $24.95 per month– Business Plus, $49.95 per month– Business Pro, $499.95 per month

• Account Features– Number of requests for introductions, InMails,

LinkedIn network search results, saved searches

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Create An Account

• Account Settings– Profile settings– Personal Information– Email notifications– Home page settings– RSS settings– Groups– My Network– Privacy settings

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Create a Compelling Profile

• Goal #1: Define Yourself– Create a short headline. More than anything else

in your profile, these words are how people find and define you

– Are you seeking to connect mainly with others in your field? Are you seeking to branch out into other areas?

“Public library administrator and innovative information technology specialist always looking to learn more”

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Create a Compelling Profile

• Goal #2: Make it clear what you’ve done in your career — and what you want to do.– When listing past job experiences, use verbs as

much as possible. – Show what you’re passionate about, and what

you’ve learned from each job.– Include “non-jobs” you’ve done, like chairing a

conference or leading a panel.

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Create a Compelling Profile

• Be sure to… – Upload a picture– Specify how you prefer to be contacted• Through LinkedIn, by e-mail, or over the phone

– Include what you want to be contacted about• At the bottom of your profile, you can select interests

like reference requests, consulting offers, or career opportunities.

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Create a Compelling Profile

• Be sure to… – Update your status• Status updates appears in the Network Updates stream

for your contacts

– Create a user-friendly URL for your public profile, for example, http://www.linkedin.com/in/sbutzel

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Create a Compelling Profile

• What not to do– Include any contact information you’re not

comfortable having your contacts see.– Lie about your accomplishments– Include information about yourself that you

wouldn’t want fellow colleagues — current, former, or future — to know

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Build Your Network

• Goal #1: Connect with others who share your professional interests and can help you meet your goals– Import contacts from email address books– Search for potential contacts by employer or school– Decide who you want to connect to

• Ask yourself if you would take a call from this person on a busy Monday morning.

• Think of who you connect to as a way to ensure quality control

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Adding/Importing Connections

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Searching for Connections

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Build Your Network

• Goal #2: Join Groups– Take part in conversations and get your profile out

there• Add comments to other people’s posts• Add your own posts

– Search all group members using advanced people search, then message them within LinkedIn or invite them to connect.

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Searching for Groups

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Build Your Network

• Goal #3: Contribute to the Answers & Questions section– Answer and ask questions on a range of topics– Become known as an expert– Build relationships with those who answer your

questions

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Manage Your Social Network

• Goal #1: Continue to gain benefits from your social network without making it a full-time job – Continually update and refine your profile and

your network• Add new contacts, especially after returning from a

conference

– Recommend and introduce colleagues

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Manage Your Social Network

• Goal #1: Continue to gain benefits from your social network without making it a full-time job (continued)– Update your job description on a monthly basis to

keep it accurate– Touch base with a few contacts every week for no

other reason than to check in and see how things are going

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Manage Your Social Network

• What Not To Do– Leave negative feedback• This could come back to haunt you sometime down the

line

– Lie– Spam• Avoid drowning others in promotional materials

– Gossip– Oversell yourself

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Job Searching

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Job Searching

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Job Searching

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Searching for Companies

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Statistics

General Growth• More than 200 million active users• More than 100 million users log on to

Facebook at least once each day• More than two-thirds of Facebook users are

outside of college• The fastest growing demographic is those 35

years old and older

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Statistics

User Engagement• Average user has 120 friends on the site• More than 3.5 billion minutes are spent on

Facebook each day (worldwide)• More than 20 million users update their

statuses at least once each day• More than 4 million users become fans of

Pages each day

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For Individuals

• Individuals create “Profiles”– Update your status– Invite “Friends” and comment on their statuses– Create events and invite friends, groups members– Join networks and groups– Use applications– Play games– Join “Causes”

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Updating Your Status

• What are you doing?• Post links to websites• Upload photos and videos• Compose “Notes”– “25 Things About Me”– “15 Books in 15 Minutes”

• Announce events, RSVP to an event

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My Profile’s Wall tab

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My Profile’s Info tab

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My Newsfeed

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Organizations

• Organizations create “Pages”– Attract “Fans”– Announce events and invite fans– Photos– Videos– Status updates– Contact information– Discussions

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Back to Individuals: Adding Friends

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Back to Individuals: Adding Friends

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Back to Individuals: Inviting Friends

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Inbox: Messages, Notifications, etc.

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Inbox: Messages, Notifications, etc.

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Applications, Games, etc.

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Applications, Games, etc.

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Applications, Games, etc.

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What is Twitter?

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Tweet Guidelines

• 140 character limit– Twitter messages are meant to be short.

• @ reply– The @ sign is used to indicate that you are

replying to a specific username. Remember that when you use @reply it is visible to everyone.

• Direct Messages– Sent direct messages by entering

d RECIPIENTUSERNAME Text of Message.

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Finding People to Follow

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Finding People to Follow

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Finding People to Follow

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Following People

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Following People

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Following Organizations

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TweetDeck

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SourcesWebsitesLinkedIn Learning Centerhttp://learn.linkedin.com/ LinkedIn New User Starter Guidehttp://learn.linkedin.com/new-users/ How to Get Started With LinkedIn by Jake Swearingenhttp://www.bnet.com/2403-13070_23-219860.html 5 Ways to Maximize Your LinkedIn Profilehttp://tomhumbarger.wordpress.com/2008/07/30/5-ways-to-maximize-your-linkedin-profile/ Starting in With LinkedIn.comhttp://www.bluebanana.co.nz/starting_out_with_LinkedIn.htm LinkedIn QuickStart Tutorial by Patrick O’Malleyhttp://www.patrickomalley.com/linkedin-quick-start-tutorial.html The Ultimate Guide for Everything Twitterhttp://www.webdesignerdepot.com/2009/03/the-ultimate-guide-for-everything-twitter/

BooksHow to Succeed in Business Using LinkedIn by Eric Butow and Kathleen Taylor (2009)

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Suggested Books

LinkedIn • I'm on LinkedIn, now what??? : a guide to getting the most out of

LinkedIn by Jason Alba (2009)• LinkedIn for dummies by Joel Elad (2008)

Facebook• Facebook me! : a guide to having fun with your friends and promoting your

projects on Facebook by Dave Awl (2009)• Facebook marketing : leverage social media to grow your business by Steven

Holznern (2009)

Twitter• Twitter Tips, Tricks, and Tweets by Paul McFedries and Pete Cashmore

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Steve ButzelAssistant Director, Portsmouth Public LibraryPresident, New Hampshire Library AssociationWeb Designer and Library Consultantsbutzel@yahoo.com