Social Networking (Conclusion)

Conclusions of Using Social Conclusions Networking for Government Agencies

1Government Information technology and Services (GITS)

ConclusionsConclusionsSocial Networking as a kind of tools to

ti li itremove negative limits for consumers.

Government Information technology and Services (GITS)2

ConclusionsConclusionsSocial networking in the media market would not

f d M k tijust fad Marketing.


ConclusionsConclusionsBrand of social networking may be a fad

k timarketing.


ConclusionsConclusionsSocial networking as a tool to meet individual

d needs as well.


ConclusionsConclusionsAlthough social networking is popular. But it is

h i i d not the primary integrated marketing communication (IMC) marketing communication (IMC).


Communication Model

Social Network Services

WebsiteWebsite

Objective Goalsj

Source: St. Elmo Lewis


ConclusionsIncrease New Customers

ConclusionsIncrease New Customers

Opportunities to find Opportunities to find new customers in the future.


Public relationsPublic relations

T h @ To stop the rumors true news

@ThaiSEC_News

@ThaiSEC_InvesED Information to investors.


To educate investorsTo educate investors.


What the government is concerned to bring the i l t k i th i tisocial network in the organization

C t i id b i dCorporate insiders may be compromised.

Staff are obsessed with World Online.Staff are obsessed with World Online.

The information is not accurate to the outside.

Modifying or censoring the information content.content.

To receive the data is not reliable and invalid.and invalid.


Recommendations of using social network f t i G

ofor government agencies.

overn

1. Within the organization should have security policies for using.

2 P id i t ti h t i l

nmen

2. Provide instructions how to use social network in the workplace for employees

3 M t b ll id tif i

nt Ag

3. Must be personally identifying.

4. Investment in equipment to manage and it ti iti i l t k encie

monitor activities on social network.

5. Planning the impact of unexpected things that i ht h i th f t

es

might happen in the future.


Government Information technology and Services (GITS)

Recommendations of using social network f t i G

ofor government agencies.

6 P li t t i t t li ti t

overn

6. Policy to restrict access to application systems and information on the social network.

nmen

7. And other else.

nt Agenciees



Recommendations of using social network f t ifor government agencies.

1. Violations of rules and regulations of the organization. U

se2. The internal information can be released outside the organization. ers3. The internal and external information together.g

4. Do not use personal accounts to the same organization as the account name.organization as the account name.



Recommendations of using social network f t ifor government agencies.

5. Do not use personal accounts is the same organization account. U

se6. And other else. ers



SummarySummary

Bringing Social Networking into the government agencies.

Consider the safety of the organization is Consider the safety of the organization is the first priority.


SummarySummary

To Set up clear policies to use.

Promotion

C t lliControllingTo organize in order to reduce g

risks and negative impacts to use.


SummarySummary

Ethics of the employees

As part of the discipline.

To review the information before twit or re- twit.


SummarySummaryAccuracy / Reliable

DataCan check the proof

F l i iFacts more personal opinions


SummarySummary

To update knowledge about the security To update knowledge about the security awareness to employees.


SummarySummary

Limitations

I b f l

Opportunities are not

It may be not successful

ppsuccessful because of the social network need to think about the types of products and service types of products and service. Otherwise, the output will not be successful.


SummarySummary

LimitationsD t d I f tiData and Information

Must Do not forget thatgthis channel is a channel that ishighly sensitive. Whateverentered into the online editionsentered into the online editions.We can not get back easily.


SummarySummary

Concepts will develop their own develop their own social network.


Q&AQ&A

it t thwww.gits.net.th


Research Examples for Social Research Examples for Social Network


Research Examples for Social Network

Influence of social network service on the purchase of Influence of social network service on the purchase of goods and services.

HardcoreBaby users Medium users


Research Examples for Social Network

Influence of social network service on the purchase of Influence of social network service on the purchase of goods and services.

48%40%

Baby users

Medium users

12%

Baby users

12%

Hardcore


Research Examples for Social

Influence of social network service on the purchase of

NetworkInfluence of social network service on the purchase of goods and services.

If l k i t f th f h If you look in terms of revenue growth from each group.

No influence onh i f llthe increase of revenue at all.

Baby users = 48%






Resulting in increased Resulting in increased revenue to 5 percent.Medium users = 40%






Resulting in reduced revenue to 14 percent.

Hardcore = 12%


ReferenceReference

http://socialmediagovernance.com/policies.php

http://www.howto.gov/social‐media/using‐social‐http://www.howto.gov/social media/using socialmedia

http://www.inqbation.com/government‐policy‐p // qba o co /go e e po cyon‐the‐use‐of‐social‐media/


Presented by

Onion HeadSiriporn Pongvinyoo

[email protected]


Social Networking (Conclusion)

Education

Transcript of Social Networking (Conclusion)