Social Networking Analysis MarketersFestival 2016
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Transcript of Social Networking Analysis MarketersFestival 2016
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#MF16Social Networking Analysis by C. Di Tullio aka @Dr_Who
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PRONTI … PARTENZA … VIA!
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Cosa abbiamo visto
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Volumi RelazioniAutori unici
885 3997 5808
Self-loop 14%
RT 71%
Mention 15%di cui
Frizz index
62%
Social Networking Analysis by C. Di Tullio aka @Dr_Who
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Top tenintermediari
Top Topic RT
mktrsacademymr_greengoldmktrsclubthismlifedr_whogiorgiosoffitaliastartup_busonzioluisacarradasebazanolli
Top Mentioned
202
Social Networking Analysis by C. Di Tullio aka @Dr_Who
Reach
31.378.016
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Geografia relazionale
Segmentando le conversazioni per argomenti, emergono 4 clutster che hanno orientato le conversazioni:• G1:Social media & PMI• G2: Digital trasformation e
content marketing• G3: Legoseriuous play• G4: Big Data legata a
LegoSerious Play
Volendo considerare, come è stato, LegoSeriousPlay & BigData come unico tema trattato, la geografia relazionale è tripartita
Gli altri cluster fungono da rumore di fondo: non presentano infatti connessioni «di forza» con il network principale
Social Networking Analysis by C. Di Tullio aka @Dr_Who
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Geografia relazionale
Tripartizione relazionale considerando LegoSeriousPlay & BigData come unico argomento
[come effettivamente avvenuto durante l’evento]
Social Networking Analysis by C. Di Tullio aka @Dr_Who
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Geografia relazionale
Focus sul rumore di fondo 1/3
Relativamente ai clutser di «rumore» sono composti per la maggior parte da soggetti che effettuano RT verso il profilo @iamseantizzleRapper Americanoche si porta dietro la propria crew
La situazione è dovuta ad una concomitanza di tag relativa al supporto del movimento musicale MFSIXTEEN che presenta due hashtag:#MFSEXTEEN#MF16
Social Networking Analysis by C. Di Tullio aka @Dr_Who
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Geografia relazionale
Focus sul rumore di fondo 2/3
Il rumore di fondo ha interferito con la geografia relazionale dal 18/11/2016 al 27/11/2016
Social Networking Analysis by C. Di Tullio aka @Dr_Who
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Geografia relazionale
Focus sul rumore di fondo 3/3
L’interferenza del rumore di fondo, pur non inferendo sulla struttura della geografia relazionale, gioca un ruolo in termini di reach abbattendola del 7%
Social Networking Analysis by C. Di Tullio aka @Dr_Who
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Grazie
Social Networking Analysis by C. Di Tullio aka @Dr_Who