Social Networking 101 for JCI Canada
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Social Networking 101 Presented by Jillian Walker, JCI Calgary A “How To” for JCI Canada
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Transcript of Social Networking 101 for JCI Canada
Social Networking 101
Presented by Jillian Walker, JCI Calgary
A “How To” for JCI Canada
What is Social Networking?
• “Social network service that focuses on the building and reflecting of social networks or social relations among people, who share interests and/or activities”
• Two way street – Not about broadcasting… – Instead focus on conversation and
engagement
Requirements of Social Networking
• Be active and responsive • Ask for continual feedback and ideas • Include personality • Encourage sharing (quality content)
Adapted from Mashable.com
Importance of Branding
• The concept of being “googled” • Conversation is already happening • Building trust • Expanding your reach • Holding the power
Adapted from www.socialmediatoday.com
What should be included in the JCI brand?
JCI Areas of Opportunity
Individual
Business
Community
International
JCI Corporate Programs
• Competitions from Local to International – JCI World Debating Championship – JCI World Public Speaking Championship – JCI Ten Outstanding Young Persons of the
World (TOYP) Program • JCI Twinning Program
JCI Partner Programs
• UN MDG’s [UN Millennium Summit] • Nothing But Nets [UN Foundation] • Corporate Social Responsibility [UN
Global Impact] • Better Business Plan [Int’l Chamber of
Commerce] • CYEA [Flanders District of Creativity]
We are an INTERNATIONAL
organization.
We already have the relationships
built…
…but we have to continue to STRENGTHEN
them…
…and keep our members and partners
ENGAGED!
Social Networking
“New” JCI Canada Networks
• Website: www.jcicanada.com – Newsletter: emailed to all members
• LinkedIn: www.linkedin.com/in/jcicanada • Facebook: www.facebook.com/jcicanada • Twitter: www.twittter.com/jcicanada • YouTube: www.youtube.com/user/jcicanada • Skype: jcicanada
What is LinkedIn?
• “Business oriented social networking site” – Ability to create “company” pages, which
includes home page, list of membership, events, links, and statistics
– Opportunity to participate in question & answer, join groups, and create polls
• 47.6 million users globally
Adapted from Wikipedia
What is Facebook?
• “Social network service used for creating a profile, exchanging messages, updating status’, creating events, and strengthening relationships.”
• More than 500 million active users
Adapted from Wikipedia
• Account: www.facebook.com/jcicanada • Changes:
– Conversion from Group Page to Fan Page – Twitter & YouTube linked to page
What is Twitter?
• “Social networking and microblogging service enabling users to send and read other users’ messages called “tweets”’ – Posts limited to 140 characters – Ability to subscribe to other users’ tweets
(known as “following”) – Ability for other users’ to subscribe to your
tweets (known as “followers”)
Adapted from Wikipedia
• Account: www.twitter.com/jcicanada • Changes:
– Created account – Created “following” consisting of JCI
members, chapters, senators, trainers; national partnerships (Junior Achievement, ACE/SIFE); and international partnerships (AIESEC, UN, Nothing But Nets)
– Created “lists”
Twitter Quickie
• tweet = 140 character (or less) post • @reply = to respond to others [ie.
@jcicanada] • DM = direct/private message • RT or retweet = share and/or comment on
the posts of others [ie. RT @jcicanada] • twitpic = service used to share photos
What is YouTube?
• “Video sharing website on which users can upload, share, and view videos” – Available in 24 countries and 29 different
languages – 15 minute limit – “Share” function – More than 14 billion videos viewed
Adapted from Wikipedia
What is YouTube?
What is Skype?
• “A software application that allows users to make voice calls over the internet” – Also features instant messaging, file transfer,
video conferencing – Benefits of using organizational account over
personal accounts • More than 521 million users
Adapted from Wikipedia
Communication
What Should You Communicate?
• Programs – Corporate – Partner – National, Regional, Local
• Events • Successes • Member Movements
– International, National, Regional
What Should You Communicate Cont’d
• Programs – International, Americas, National, Regional,
Local level – Partner
• UN MDG’s, Nothing But Nets, Corporate Social Responsibility, Better Business Plan, CYEA
What Should You Communicate Cont’d?
• Events – International, Americas, National, Regional
• Events typically created by another party (ie. HQ, COC, etc)
• Share link to event through JCI Canada networks • Ideally JCI Canada will be largest JCI network in
Canada, offer to communicate National & Regional events via JCI Canada networks
What Should You Communicate Cont’d
• Successes – International, Americas, National, Regional, or
Local level • Effective Speaking, World Debating, CYEA, TOYP,
Twinning • Congratulate and offer support to other LOM/
NOM’s – Partnerships
• Junior Achievement, SIFE/ACE, AIESEC, • UN, Nothing But Nets
What Should You Communicate Cont’d
• Movements – JCI World President and Officials – JCI National President and Officials – JCI Regional Presidents and Officials
Frequency of Communication
• Website: Monthly • LinkedIn: Weekly • Twitter: Daily
– “Scheduled” tweets daily; interaction as often as possible
• Facebook: Multiple times per week • YouTube: Monthly • Skype: Occasional
How will we do this?
• Recruitment of “Community Manager” – Responsible for managing ALL social
networking sites with assistance of National Board
– Strong communication and writing skills req’d • 3-4 volunteers nationally to assist with
weekly/daily updates • Consistency is key
Communication to LOM’s
• Promote new networks JCI Canada is involved with (newsletter feature)
• Protocol to get LOM event/activity communicated through JCI Canada networks – Email to [email protected] – 3 days to 6 months in advance
Communication to LOM’s Cont’d
• Distribute “Social Networking 101” PPT presentation to Chapter & Regional Presidents
• Advise guidelines can be adapted to the local level
• Encourage use of social networking at the local and regional level
• Offer support from National Board
Passwords
• Consistency between various networks • Should change on an annual basis (with
changeover of new board)
More Info?
Jillian Walker Vice President External, JCI Calgary
Twitter: @jillianwalker | @jcicalgary
