Social Moving Picture - IN

© Frantic 2010

INTRODUCTION THEME: SOCIAL MOVING PICTURES

Mindtrek 2010 Tampere

October8, 2010 Tommi Pelkonen

© Frantic 2010 © Frantic 2010

FRANTIC IN 15 SECONDS

A digital agency based in Helsinki.

Founded in 1996, we are currently around 50 persons.

Our expertise lies in strategy, design, analytics and technical development.

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TOMMI PELKONEN, STRATEGIST

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• Born 1971, married, daughter

• M.Sc. (Econ.): 1999, Helsinki School of Economics, HSE, International Business, Finance & Accounting, Information Technology

• 2010->Strategist at Frantic • 2008-2010: Business Consultant at Finpro Budapest in ICT/software business • 2005-2008: Strategist at Satama Amsterdam • 1999-2005: Business Consultant at Satama Helsinki • 1996-1999: Researcher at the HSE Electronic Commerce Institute, focus: digital media service companies

• Lecturer and author of several publications & articles in the fields digital media, internationalisation of SMEs and service business

© Frantic 2010

WHAT ARE WE TALKING THIS MORNING ABOUT?

Future of film/movie/video/moving

picture creation & distribution?

Change in the media industry? Power of consumers?

Generation Y? Social aspects of the

media and our culture?

Innovative usage of online tools?

Hot and trendy topics?

Changing business model for the

creative industry? Or something else?


STORYTELLING: THE OLDEST MEDIA FORMAT

•  Most of our common knowledge is stored as stories and transferred via different ways of storytelling

•  Modern ways of storytelling, e.g. video usage are very new in comparison to all other means •  Nothing beats person-to-person

communications

•  Stories lead to reaction, discussion, talking, common sharing, agreement, disagreement, innovation etc.

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SOCIAL MEDIA ~ GLOBAL CONVERSATION

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•  Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many)

•  It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”


HUMANS: SOCIAL ANIMALS BY LEGACY

•  Regardless how darwinist we want to be, our DNAs and socio-cultural legacy guides us to continue good-old-proven models and habits

•  How will the digital conversation change/enable/boost our old habits to change – flourish – suffer?

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4000 years of media-revolution cannot undo 2,000,000 of programming

FUTURELAB


VIDEO IN THE DIGITAL ERA Internet usage on PC will drop from 95% today to 50% in 5 years time as people switch to other methods

Forrester Research (2010) estimates that video consumption will become the most common usage of the internet among European in 2014!

Forrester claims that social video usage leads the shift but traditional content will have a major role.


HOW MANY OF US REALLY CONTRIBUTE ONLINE?

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CREATORS

CRITICS

COLLECTORS

JOINERS

SPECTATORS

INACTIVES


IS THIS JUST THE BEGINNING?

•  Generation Y= digital natives are just about the enter work force in full power •  Social media savvies •  Digital generation •  Life-work-motivation models

challenged?

•  How will they change how we work, consume, live, behave, plan etc?

•  The internet is only 15 years old global phenomen – we know very little yet!!!

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ECONOMIC UTOPIA?

•  How idealistic we want to be, quality video & narrative creation and transmission costs money, simple as that!

•  The model where content owner / gatekeeper takes the major share (& risk) is challenged

•  Yet – what is the model to finance all of this wonderland? •  Ads? Sponsoring? •  Subscriptions? •  Donations? •  Taxpayer money? •  Something else? •  Associtiations?

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OUR SPEAKERS FOR THE MORNING SESSION

Christian Fonnesbech, The Quantum

Room

Korash Sandjen, Chew TV Network

Taina Rajanti,

Aalto University

Panel discussion

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CHRISTIAN FONNESBECK • Christian Fonnesbech is a new kind of director. In over 30 different online projects, he has explored the Internet’s potential as a storytelling medium. Through various combinations of dramatic fiction and games, social networks, search, e-mails, mobile phones, webisodes, websites, teaching materials and more, • Christian has gained unique insights into how to engage online audiences emotionally and interactively. He has worked with many different audiences, purposes and media formats. • The Climate Mystery (2009) was a global breakthrough, developed in collaboration with partners such as Microsoft and Discovery Channel. • Christian is Creative Director at the newly started The Quantum Room (TQR), a Copenhagen-based digital content studio, which has just become the first team in Denmark to receive Film financing for online fiction. • Christian is a master of Film and Media Science. He has worked as a consultant for the Danish EU chairmanship, for a variety of film and TV companies, as well as for the MEDIA and IST programmes.

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KORASH SANDIJEH, CHEW TV

• Korash has been working in digital media innovation since 2003, a founder of previous Europrix 2004 Top Talent winners HMC Interactive and now working with The Chew TV Network and The Real Ideas Organisation, • Using his experience in developing agile creative companies to build up a leading convergent online broadcast platform to showcase young talent globally. He has a passion for talent incubation and uses his experience to cultivate new companies, bringing together multidisciplinary teams to develop new and innovative digital services. • Korash has spent the past year researching Social Enterprise and is currently writing a book on how to assemble innovative companies, that operate socially responsible commercial practices, whilst remaining both ethical and profitable. • Korash is Governor at The Plymouth College of Art, sits on the board of The South West Design Forum and is Chairman of Designed in Devon, all helping to raise the digital creative industries of Southwest England. He is visiting lecturer at The University of Lincoln, University of Plymouth, Newport School of Art, Media and Design and also The Plymouth College of Art, focusing his subject matter on commercialisation of social, experiential and interactive software, uncovering how to develop new business models from innovative technologies.

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TAINA RAJANTI

•  Taina Rajanti is head of research at Department of Art and Media Pori, Aalto University. Her main interests are hybrid urban space and global communities.

•  She combines theoretical approach and discussion to experimental artistic projects.

•  She has taught in several Finnish Universities, been a visiting researcher in Genova and Rome, loves Shakespeare's plays and Japanese mangas, good cooking and winterswimming.

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PANEL DISCUSSION

Christian Fonnesbech, The Quantum

Room

Korash Sandjen, Chew TV Network

Taina Rajanti,

Aalto University

Panel discussion

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THANK YOU

FOR MORE INFORMATION Contact [email protected]

Social Moving Picture - IN

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