Social, mobile and big data

Social, mobile and Big Data, a match made in heaven?

Information Management Forum

[email protected]@jcaudron

1donderdag 8 november 12

mailto:[email protected]


@jcaudron

• a digital consulting company

• founded in 2009 by Jo Caudron

• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media

• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...

• We work for large European clients


@jcaudron

Our Field of Activities

Impact on traditional communication, media, business, ...

Online Media Social MediaMobile & Tablets

Connected TV


@jcaudron

Order one (in Dutch)

www.MediaMorgen.com

@jcaudron


http://www.MediaMorgen.com

http://www.MediaMorgen.com

@jcaudron

To get this started...

• Who is using?

- Twitter

- Facebook, Google+, ...

- LinkedIn, Plaxo

- Pinterest

- Email

- LBS

- Augmented Reality

• Who is using?

- an iPhone

- an Android phone

- a Blackberry

- a Microsoft Windows phone?

- a Nokia, Samsung, Sony Ericsson, ...

- a tablet (iPad, Android, ...)

- Apple TV, Boxee, ...


@jcaudron

A short history of everything (in media)

Analogue Digital

Connected (internet) Social

Everything is getting mobile

And the mobile eco-system will go to the living room very soon ...


Social Media Key Insights


@jcaudronThe sky is the limit...

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@jcaudron


@jcaudron

TransparencyCloseness

ResponsivenessSpeed / Agility

AuthenticityConnectivity


@jcaudron 7.000.000.00011donderdag 8 november 12

@jcaudron 7.000.000.000

2.000.000.000


@jcaudron 7.000.000.000

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1.500.000.000


@jcaudron 7.000.000.000

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The Future is ‘Mobile’


@jcaudron

Mobile is the Biggest!

6 billion mobile p

hone subs

1 billion were sol

d 2010


@jcaudron

Apple will continue to dominate the market for the next coming years.

Source: Forrester March, 2012


@jcaudron

Monolithic Modular Atomic

Closed Open

Web 1.0

Web 2.0

Web 3.0

Life Event Structure

Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services

Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority

Semantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”

Sites

Portals

The Life Web (micro-blogging)

Social Networks (Facebook, …)

Youtube, Flickr, …

Blogs

The Internet of Things

Content Curation

Location Based Services

Browse

+Search

+Ask

+Tag

Evolution of Navigation


@jcaudron

Mobile as Second Screens for the World...


@jcaudron

Mobile amplifies the power of social...


@jcaudron

Mobile is driving the cloud today...


@jcaudron


@jcaudron

Corporate Owned, Personally Enabled

CoCe BYOD CoPe


@jcaudron

Social is per definition NOT mass communication and interaction

It is communication and interaction of masses of niches


@jcaudron

Mobile

BIG DATA!25donderdag 8 november 12

@jcaudronBIG DATA!

Mobile Stuff

Mobile

Tweets Check-ins

Sensor dataMachine2Machine (IoT)

(Youtube) videosSpotify Streams

Facebook Stuff

All the traditional (structured) input

The quantified self


@jcaudron


@jcaudron

Social, mobile and big data,a match made in heaven?


@jcaudron

70.000 hours of new video on Youtube

3 billion Google searches

985.000.000 posts on Facebook

145.000.000 tweets

68.000.000 apps downloaded

3.000.000 FourSquare check-ins

5.184.000 Instagram pictures

Unstructured Data29donderdag 8 november 12

@jcaudron

Mobile

BIG DATA!

oops


@jcaudron

How does the social and mobile data-buzz becomes meaningful?From manual to machine?


@jcaudron

How do you get unstructured thoughts, emotions, intentions, opinions, ...

of billions of people in a database?

?


@jcaudron

You can use social media and big data to predict the future of the world


@jcaudron

But can you predict the next purchase of one individual?

- who’s able to work out the actual business rules?

- what business people are able to use these rules to do business?


@jcaudron

Can BIGbecome SIMPLEenough to create BUSINESS value?

Mobile


@jcaudron

Social, mobile and big data,a marriage of convenience?


@jcaudron

Maybe there is another match made in heaven?


@jcaudron

B I GDATA

SMALL DATA

Mobile

Apps+Location+ Profiles+Social Recommendations

feed trends

add live intelligence

Relevant individual solutions


@jcaudron

Who should own big data in your company?


@jcaudronBig Data Ownership

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Social, mobile and Big Data, a match made in heaven?

Information Management Forum

[email protected]@jcaudron




Social, mobile and big data

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