Social mediabusiness nov26-2013
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SOCIAL MEDIA MARKETING GRENFELL CAMPUS, MEMORIAL UNIVERSITY PROFESSIONAL DEVELOPMENT SEMINARS
INSTRUCTOR: TOM COCHRANE // @TOMCOCHRANE
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OVERVIEW 9:00 – 9:15 !INTRODUCTION"9:15 – 10:15 !SOCIAL MEDIA STRATEGY PT. I"10:15 – 10:30 !BREAK"10:30 – 12:30 !MARKETING WITH FACEBOOK"12:30 – 1:30 !LUNCH"1:30 – 2:30 !ENGAGING WITH TWITTER"2:30 – 2:45 !BREAK"2:45 – 3:30 !THE REST: YOUTUBE, INSTAGRAM, PINTEREST"3:30 – 4:00 !SOCIAL MEDIA STRATEGY PT. II"
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INTRODUCTION
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
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INTRODUCTIONS
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
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SOCIAL MEDIA STRATEGY:PART I
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
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SOCIAL MEDIA STRATEGY: PART I
What is a social media strategy?"
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SOCIAL MEDIA STRATEGY: PART I
A guide, from point A to point B."
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SOCIAL MEDIA STRATEGY: PART I
A reference, so that your social media efforts line up with the goals of your organization."
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SOCIAL MEDIA STRATEGY: PART I What is in social media strategy?"• Part 1: An overview of your organization:"
• The objectives of your business/organization"• The audience(s) that you are targeting"
• Includes geographic, demographic, and other information"• Communication objectives"• Social media objectives"• Social media mission statement"
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SOCIAL MEDIA STRATEGY: PART I What is in social media strategy?"• Part 2: Details about implementing social media"
• Primary platforms"• Tactics"
• What are you going to do with your primary platforms?"• Content"
• What do you have available/can you generate to fuel your social media efforts?"
• Integrations"• How can social media work with your!already existing
communication efforts?"• Metrics (per platform)"
• How will you measure your success?"
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SOCIAL MEDIA STRATEGY: PART I What is in social media strategy?"• Part 3: Campaign details"
• Objectives of your social media campaign"• Concepts"• Primary platforms"• Tactics"• Integrations"• Metrics"
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SOCIAL MEDIA STRATEGY: PART I
Creating your own social media strategy."
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SOCIAL MEDIA STRATEGY: PART I
Part 1:"Overview""
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SOCIAL MEDIA STRATEGY: PART I
Business/Organization Objectives""Why does the business/organization exist? How does it continue to exist, and get even better?""1)"2)"3)""
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SOCIAL MEDIA STRATEGY: PART I
Audiences""Who are your customers? Who are you targeting? Be specific."(Write one per page/half-page.)""1)"2)"3)""
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SOCIAL MEDIA STRATEGY: PART I
Communications Objectives:""How can public relations & marketing support the organization’s business objectives?""1)"2)"3)""
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SOCIAL MEDIA STRATEGY: PART I
Social Media Objectives: ""How can social media support the organization’s objectives?""1)"2)"3)""
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SOCIAL MEDIA STRATEGY: PART I
Questions?"
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MARKETINGWITH FACEBOOK
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
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MARKETING WITH FACEBOOK
1. Personal Facebook profiles"2. Facebook Groups"3. Facebook Pages"4. Facebook Ads"
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MARKETING WITH FACEBOOK: FACEBOOK PROFILES
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MARKETING WITH FACEBOOK: FACEBOOK PROFILES • Facebook profiles must be for a person."• You cannot make a profile for a business or
organization."• You can only have one Facebook profile per
person."
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MARKETING WITH FACEBOOK: FACEBOOK GROUPS
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MARKETING WITH FACEBOOK: FACEBOOK GROUPS • Discussion groups"• Allow you to:"
• Share files"• Poll members"• Collaborate on documents"• Chat with the entire group"
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MARKETING WITH FACEBOOK: FACEBOOK GROUPS • Examples:"
• A class of incoming students for a university"• An English class"• A fitness group"• A group for planning and discussing an event"
• Typically not very efficient for direct marketing but can be very useful."
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
Facebook Page"Insights"
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MARKETING WITH FACEBOOK: FACEBOOK ADS
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MARKETING WITH FACEBOOK: FACEBOOK PAGES
How to make a Facebook Ad"
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MARKETING WITH FACEBOOK
Questions?"
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ENGAGINGWITHTWITTER
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
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ENGAGING WITH TWITTER
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ENGAGING WITH TWITTER
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ENGAGING WITH TWITTER
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ENGAGING WITH TWITTER
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ENGAGING WITH TWITTER
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ENGAGING WITH TWITTER
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ENGAGING WITH TWITTER
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ENGAGING WITH TWITTER
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ENGAGING WITH TWITTER
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ENGAGING WITH TWITTER: SEARCH
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ENGAGING WITH TWITTER: SEARCH
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ENGAGING WITH TWITTER: SEARCH
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ENGAGING WITH TWITTER: SEARCH
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ENGAGING WITH TWITTER
Questions?"
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THE RESTYOUTUBELINKEDININSTAGRAMPINTEREST
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
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SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
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YOUTUBE
Over 6 billion hours of video are watched each month on YouTube."
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YOUTUBE
100 hours of video are uploaded to YouTube every minute."
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YOUTUBE
YouTube reaches more adults aged 18-34 than any cable network."
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YOUTUBE
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YOUTUBE
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YOUTUBE
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YOUTUBE
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THE REST
Questions?"
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TOOLS:HOOTSUITE
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
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HOOTSUITE
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HOOTSUITE
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HOOTSUITE
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TOOLS: HOOTSUITE
Questions?"
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SOCIAL MEDIA STRATEGY:PART II
SOCIAL MEDIA MARKETING FOR YOUR BUSINESS
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SOCIAL MEDIA STRATEGY: PART II
Part 2:"Implementation""
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SOCIAL MEDIA STRATEGY: PART II
Primary Platforms""These might not be your only platforms, but they are the ones that present the most opportunity for the organization at the present time.""1)"2)"3)""
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SOCIAL MEDIA STRATEGY: PART II
Tactics""What are you going to do with your primary platforms?""1)"2)"3)""
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SOCIAL MEDIA STRATEGY: PART II
Content""What content do you have available/can you generate to fuel your social media efforts?""1)"2)"3)""
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SOCIAL MEDIA STRATEGY: PART II
Integrations""What other methods of communication does the organization leverage, and how can your primary social media platforms & tactics integrate with them?""1)"2)"3)""
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SOCIAL MEDIA STRATEGY: PART II
Influencers""Chances are that you’d like your brand and content to go far. Who are the key influencers of your target audiences? Be specific.""1)"2)"3)""
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SOCIAL MEDIA STRATEGY: PART II
Metrics (per platform)""Outline how you will measure success on each platform, and for each audience.""1)"2)"3)""