Social Media404 Brown Bag Series

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Brown Bag Social Media Lunch and Learn Series November 2008 THE SocialMedia404.com

description

These slides are the micro version of a Lunch & Learn for PR & Communications.

Transcript of Social Media404 Brown Bag Series

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Brown Bag Social Media

Lunch and Learn Series

November 2008T

HE

SocialMedia404.com

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Hello! My Name Is….

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Lunch & Learn: SM To Go

What is it?

Why should you (or your clients) care?

How it’s being used => for profit, not for profit

Impacts for Public Relations & Communications

How to get there

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Some (Brief) History

“We’ll need to rethink a few things…”

The Machine Is Using Us

Jan 2007

http://www.youtube.com/user/mwesch

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“Social Media is game changing.

… it's shifting the power to define and control a brand from the traditional

institution to the individual or community.

… the ownership of all brands is gradually becoming the domain of the user. “

www.Radian6.com/cms/social_media

flickr.com/photos/tonypeters

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Internet Reach

internetworldstats.com

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Social Media General Trends

www.universalmccann.com

+25%

+15%

+5%

+50%

+30%

+30%

+30%

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Fortune 500 Trends

University of Massachusetts Dartmouth Center for Marketing Research

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It’s not about technology…

flickr.com/photos/crystalflickr

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Implementation still growing

(e.g: widgets,

measuring, ..)

another dimension -

“use” strategies

(e.g: cross-posting,

status donation, …

flickr.com/photos/briansolis

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it’s about

interaction.

flickr.com/photos/polandeze

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wordle.net

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flickr.com/photos/pictureperfectpose

but many…

…are afraid of change.

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Organizations: Making The Leap

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start small => business case & pilot

“Crossing the Chasm:

Marketing and Selling High-Tech

Products to Mainstream Customers”

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People: once they have crossed

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forrester.com/Groundswell/profile_tool.html

Forrester’s

“ecosystem”

Creators = publishers

Critics = commenter's

Collectors = organizers

Joiners = networkers

Spectators = read & watch

Inactives = no use for SM

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Social Media Is Everywhere

Non-profits

Business

Healthcare

Education

Natural Resources

Hobbies & Special Interest

Government

Arts & Culture

Environmental

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non-profit

Social Media

flickr.com/photos/shawnzlea

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Why?

Advocacy

Awareness

Fundraising

Inspiring action

Influencing change

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Non-Profit: Key Places To Begin

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beth.typepad.com

nten.org wearemedia.org

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flickr.com/photos/pagedooley

Social Media

for business

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Why?

Marketing

Finance

Customer Service &

Relations

Recruitment and

Retention

PR/Communications

Sales

Product Management

Collaboration &

Tele-working

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Strategy

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For-Profit: Key Places To Begin

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beingpeterkim.com/2008/09/ive-been-thinki.html

A List of Social Media Marketing Examples

26 Free Social Media Tracking Tools

marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html

Everything You Need To Know

socialmedia404.com/?page_id=256

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flickr.com/photos/markhillary

All content must now be

created and packaged

in small pieces for easy

mixing, sharing, consuming.

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flickr.com/photos/dantaylor

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Your Strategies

Go with the flow

Ease into it; start doing it

Think about (micro) replication

Think about new interactions

Think person first, institution second

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Your Tactics

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pr-squared.com

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OASISSocial Media 404’s OASIS: Obtaining ROI

Objectives – determine what you want to achieve first.

Audience – profile your audience.

Strategy – pick a path that fits.

Implementation – select the technologies.

Sustainment – nurture. measure. adjust.

flickr.com/photos/batega

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How To Measure: Listening

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Aggregation,

Interpretation,

Adjustment

my blog, forum,

external presenceother blog(s), forum(s),

external presence(s)

Listening

“attention,

participation”

“authority,

influence”*

*beingpeterkim.com/2008/09/a-framework-for.html

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“My”

World

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Traffic Source

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Information now travels...

… at the speed of Twitter.

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“My” Universe

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flickr.com/photos/Jsome1

and finally…

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5 Things You Can Do

1. Sign up for Twitter => follow & listen

2. Sign up for Seesmic => see how video

conversations work

3. Sign up for LinkedIn => join a group

4. Set up some Google Alerts (you, your clients)

5. Mock up a Social Media Release

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flickr.com/photos/ -bast-

there remains

much

to

discuss…

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Conversation

SocialMedia404.com

twemes.com/SM404